1. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 1 The Elements and Principles of Design The elements of design create everything around us…without these ingredients, nothing can exist.

2. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 2 The Elements and Principles of Design Memorize these eight important Elements of Design: Color Line Volume Movement Space Texture Typography Value

3. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 3 The Elements and Principles of Design Color Also known as hue. A specific light wavelength found in the color spectrum. Color ranges circularly from red to yellow to green to blue and then back to red.

4. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 4 The Elements and Principles of Design Line A line is a point in motion with only one dimension – length. The variables of line are size, shape, position, direction, number, interval and density.

5. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 5 The Elements and Principles of Design Volume A solid body composing a solid form.

6. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 6 The Elements and Principles of Design Movement (or motion) The process of changing place, direction or orientation. This is not animation. However, animation is a product of movement added to other elements of design.

7. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 7 The Elements and Principles of Design Space Space is a 2D or 3D element defined by other elements of design.

8. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 8 The Elements and Principles of Design Texture A technique of trying to replicate three- dimensional surfaces in 2D design through various drawing or other media technique. In 3D, it happens by touch or visual experience.

9. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 9 The Elements and Principles of Design Typography Considered an element in the graphic design world. Although type itself consists of other elements of design, it becomes an element with the constraint of visual communication.

10. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 10 The Elements and Principles of Design Value The relative lightness or darkness of an area measured in a graded scale from white to gray to black.

11. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 11 The Elements and Principles of Design The principles of design are tools used to format the elements of design. The design principles are applicable to art, architecture, graphics, fashion, industrial design and even writing poetry.

12. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 12 The Elements and Principles of Design Memorize these eight important Principles of Design: Balance Contrast Direction Economy Emphasis Proportion Rhythm Unity

13. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 13 The Elements and Principles of Design Balance The convergence of design elements that appear to be at a whole with equilibrium.

14. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 14 The Elements and Principles of Design Contrast This is the “automatic principle”. Whenever an element is placed into a format, it contrasts with other elements in the same format in size, shape, color or texture. Offers variety within a visual format.

15. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 15 The Elements and Principles of Design Direction Using movement to create the visual illusion of displacement.

16. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 16 The Elements and Principles of Design Economy Precision or simplicity, a principle of most good design work.

17. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 17 The Elements and Principles of Design Emphasis Also known as dominance, this is the hierarchy of visual importance. Also known as dominance, this is the hierarchy of visual importance. One element takes precedence over others. One element takes precedence over others.

18. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 18 The Elements and Principles of Design Proportion A 2D or 3D element defined by other elements of design. A 2D or 3D element defined by other elements of design.

19. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 19 The Elements and Principles of Design Rhythm Repetition of one or more elements within a visual format resulting in harmony.

20. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 20 The Elements and Principles of Design Unity Oneness, harmony, completeness; also called Gestalt. All visual elements come together within a format to create a perfect whole.