1. © WOLFF OLINS 2014. 1 Guideline Site Cheat sheet

2. Why have a brand site? Or why build a new one? A brand site allows you to: Tell an immersive and engaging brand story through video and animation Update content and ensure everyone is accessing the latest guidelines Provide assets and templates for download alongside guidelines Personalise content for different user types e.g. developers, print designers etc. Present guidelines in code, so that you can show interaction behaviour effectively, encourage reuse and encourage consistency. Share assets both top down and peer to peer © WOLFF OLINS 2014. 2

3. What will affect scope? The cost and complexity of a brand site can be vary greatly depending on: The amount, type and complexity of content How templated the site will be Whether it is static or CMS managed The content management system itself The amount of personalisatiom The amount of roles and permissions required The complexity of the approval workflow Any functionality e.g. tagging, search, upload Whether we are providing guidelines in code © WOLFF OLINS 2014. 3

4. Examples GSX brand site Static site 6 pages with a max of 12 modules types Linked to Google Drive for assets £40k Met Brand Site Static site Up to 40 pages, max of 20 module types Linked to SharePoint for assets £125k © WOLFF OLINS 2014. 4 Complex content managed site 6- 10 templates 10-30 module types Personalised content Tagging and search Complex workflow £150-500k* *We would need to provide a ballpark range based on the client’s budget and run a discovery phase of c. £50k to determine a solution.

5. Assumptions Costs to create content are separate. CMS license fees are not required We will need IT’s support to integrate with existing single sign on Browsers supported are IE9 and above as standard © WOLFF OLINS 2014. 5

6. 6 Thank You