Presentation on theme: "Theatres have plays Television has programmes But what does Broadband have?"— Presentation transcript:
Theatres have plays
Television has programmes
But what does Broadband have?
NM2 sets out to invent and enable new genres of media that are specifically suited for broadband-delivery. What will you call it?
The challenge A new media genre is no small aim. We have to: –Build new technologies –Understand emerging markets –Conceive and demonstrate pilot productions –Evaluate our experiments objectively To do all this we have brought together a very diverse and talented team For more detail visit the NM2 web site Next
NM2s Diverse Team 13 partners –From industry, from academia, from media schools and the production industry. 8 countries –United Kingdom, Germany, Austria, Spain, Greece, The Netherlands, Finland, Sweden Multiple disciplines –Dramatists, Producers, Directors, Computer scientists, Social scientists, Business analysts For more detail visit the NM2 web site Next
The Market To invent new, potentially profitable genres of media for broadband, we need to understand the market well. There are three particular aspects we need to investigate: –The availability of technology to support the genre –The propensity of the production industry to embrace the creation of new genres –The propensity of consumers to engage with interactive forms of content NM2 is studying this market honestly and rationally; trying to understand what constrains and defines the opportunity For more detail visit the NM2 web site Next
Productions Every new genre needs its pilots. Before Pixar made it mainstream with Toy Story they released a series of shorts revealing what could be achieved using the new computer based animation techniques. NM2 is developing seven pilot productions looking at how interactivity and re- configurability can be used with news, documentary and drama. For more detail visit the NM2 web site Next
Technology Just as Books needed the printing press and Cinema needed cameras so the new genre will need new tools. NM2 will build tools that support both the production and delivery of new production pilots. For more detail visit the NM2 web site Next
Evaluation We have to be brutally honest. At every turn NM2 seeks to obtain feedback, from media professionals and from the general public. –Whats good? –What could be done better? We value feedback on all aspects of our work – on the tools and the experimental pilot productions themselves - recognising it is a helpful gift on our journey. For more detail visit the NM2 web site Next
Summary NM2s vision is to invent new forms of media specifically tailored for delivery over broadband NM2 is attempting to enable this vision using a multi-disciplinary team from across Europe NM2 will create experimental pilot productions that illustrate new media forms NM2 will develop tools that allow the new media forms to be efficiently created NM2 will use objective evaluation of markets and of people to refine and improve its work to better position the project to profitably address need of its target audience Next
New Millennium. New Media. For more information on this project please contact –Peter Stollenmayer or –Doug Williams For more detail visit the NM2 web site The best way to predict the future is to invent it.