1. Overview of FI-CONTENT 2 Experiments and User Community Activation 1 Carmen Mac Williams, Grassroots Arts and Research 1st March 20132 - Barcelona 1st March 2013- Barcelona

2. Activate user communities in 6 experimentation sites spread out over Europe Barcelona, Berlin, Brittany, Cologne, Lancaster, Zurich Initially small communities (20+ users/households) for early trials with capacity to ramp-up to much larger groups in future phases (1000s of users). To test and assess 3 federated content centric platforms Social Connected TV Recommendations/second screen/search/sharing of broadcast and VOD content. Smart City Guide Opendata/Live video/User generated content for building local communities and visiting cities. Gaming Mobile gaming experience blending real and virtual worlds To finally lay the foundation for an European eco-system for media and internet entrepreneurs An advanced Internet infrastructure (broadband fiber/LTE, cloud, FI-PPP enablers), App stores, available user communities and testing sites. What do we plan? 2

3. Cross-platforms/cross-experimentation sites matrix Our strategy is to provide a cross-platforms/cross-experimentation sites matrix to test the Social Connected TV, Smart City Guide and Gaming platforms across six experimentation sites in Europe to prepare for the large scale experiments for phase 3 across borders to allow more users and organisations, especially SMEs, to test and develop novel content applications.

4. Example: Smart City Guide Experiments The core of the Smart City Guide Platform and Experiments are social, service AND business innovation Social innovation Real time community co-design, content creation and sharing Service innovation Combine, organize and visualize live Open Data, user generated content, user experience and feedback, and editorial content for personalized and contextualized media services aiming at discovering, places, people, venues, events The business innovation The platform will be open for third parties such as SMEs and Web developers for open call and phase 3 to create own services. There will be clear Service Level Agreements forSMEs to be able to take advantage of the services.

5. Example: Gaming Experiments The Games platform will offer open source access to each of its specific enablers which will be developed upon the realization of the architecture. This access will grant all (or in some cases the most usable) code elements of these technologies arising. Third parties will be able to access these advanced and refined services arising from our development of specific enablers focused on the 3 tiers of use cases for experiments Tier 1: Consumer Products - This tier targets augmented-reality games based on toys, fashion, and other connected, digitally enhanced physical products. -(digital toy, location-based & city wide gaming). Tier 2: Location-Based Installations - Here, we target games developed in an installation such as a historic monument in which connected, cooperative game experiences are used to make the visit more compelling. Tier 3: City-Wide Games - The third tier targets citywide games in which larger numbers of players interact in unstructured environments.

6. 1st March 2013, Barcelona FI-CONTENT User Community Activation for Phase 2 As a reminder: FI-PPP is led by industry and driven by users… FI-CONTENT partners have already established local focus groups about the Future Media Internet during phase 1. The objectives of the first focus group were to co-create Future Media Internet experiments to be carried out in phase 2 together with them The focus group meetings in phase 2 will build on top of their results.

7. 1st March 2013, Barcelona FI-CONTENT Example of Local Focus Group Focus Group and User Community Activation: Phase 1 and 2: Focus Group Meetings to prepare trials in experimentation sites Student team(s) Public Adminisdtr ation Research Organisation School Network SME 2 SME 3 University Teacher team School Student Labs SME 1

8. 1st March 2013, Barcelona FI-CONTENT Model for User-driven Open Innovation ecosystems go really local and across borders, Phase 3 Phase 3: Large scale experiments with linked focus groups of FI-CONTENT 2 experimentation sites and collaboration with other user communities, web developers and SME local and regional clusters

9. 1st March 2013, Barcelona FI-CONTENT Phase 2 User Community Activation Support Next to the local Focus Group we activate in Phase 2 -User Advisory Board: The User Advisory Board is protecting the interests as well as legal and ethical rights of the local test users as well as monitoring the requirements for the experiments carried out at the local sites. -Support of Local Public Authorities for all six experimentation sites -External Ethical Auditor has been appointed to oversee the ethical concerns of the project.

10. 1st March 2013, Barcelona FI-CONTENT Examples of Future Media Internet Focus Group Meetings in Phase 1

11. 1st March 2013, Barcelona FI-CONTENT Preliminary findings Educational Domain Experts expressed their interest in the subject Future Internet for education and culture, mainly to equip any student and teacher with future media internet skills and services in order to… Educationnel Expert Focus Group Cologne, DE 11 communicate audio- visually and collaborate virtually with other international schools have anywhere anytime open access to e-learning and e- cultural content search, retrieve and select online information critically and beyond Google and Wikipedia create interactive media productions to present their ideas to other learners and teachers in an European Network of Schools.

12. 1st March 2013, Barcelona FI-CONTENT Preliminary findings Students expressed their high interest in the subject Future Internet for education and culture, mainly to collaborate in real and virtual project teams with other students in Europe Student Focus Group 12 communicate audio- visually with mobiles with other students during live events during a live cultural event in a real city such as the event “Carnival” in Cologne find relevant content without navigating through meaningless search results by creating their own self-controlled student network

13. 1st March 2013, Barcelona FI-CONTENT Future Media Internet web developers and entrepreneurs We would like to co-create our experiments together with especially young creative people to support them to become the future web developers and entrepreneurs of the future Media Internet. This is the future. 13 “ Why don’t we ask the young people, what they expect from the Future Media Internet, what they can’t do today?” See Image Video on Youtube: http://www.youtube.com/watch?v=s0srizE6pQw

14. 1st March 2013, Barcelona FI-CONTENT Opportunities for engagement PHASE 2 Phase 2 FI-CONTENT 2 open call for new SME partners to test our platforms by creating novel social connected TV, Smart city guide, gaming applications and experiments Month 6 (information will be released on our upcoming FI-CONTENT 2 website) Join as interested test user or web developer our FI-CONTENT 2 open source community platform established by Month 6. There you will also find out news about focus group meetings at the six experimentation sites Month 6 (information will be released on our FI-CONTENT 2 website) PHASE 3 Calls for SMEs and large developer communities for advanced business oriented Internet services