1. Update on Global Fund Resource Mobilization and Communications Strategy 2012-2013 Jon Lidén, Director of Communications 10/02/2012 GFAN Mtg Amsterdam

2. To recap… 10/02/2012Amsterdam

3. TGF Replenishment Mechanism Geneva, 15 December 2011 Resource Mobilization 2012 Goals  Move the needle back toward $11.7 billion announced in NY  Ambitious target: $1billion above the $9.7b, estimate from November 2011  Carry out a thorough review of replenishment mechanism  Prepare the ground politically for a successful 4th Replenishment process in 2013. 3

4. TGF Replenishment Mechanism Geneva, 15 December 2011 Objectives:  Strengthen confidence in GF model amongst core donors  Secure full appropriation and more timely payment of US pledge  Secure increases from UK and Australia  Partial payment of arrears from Spain and Italy  Ensure continued support from France  Build on momentum in the Gulf and secure pledges from Kuwait and UAE  Refocus efforts on reduced list of emerging donors (Turkey, Mexico, Korea…) 4

5. GFAN Meeting Amsterdam February 8 2012  Discussions still ongoing with incoming GM  MTR Likely to be held in Geneva second week of September  Follow up outstanding issues 3 repl  CTP, Strategy, Replenishment Review, Results Report  Potentially a pledging opportunity if not previously held Mid-Term Replenishment Plans

6. TGF Replenishment Mechanism Geneva, 15 December 2011 Potential Separate Pledging Opportunity Requires full engagement of US administration and Congress Create a pledging opportunity through public announcement for the US, UK and other selected donors Timing: between WB/IMF Spring meeting in April and IAC in July: Current thinking focuses on G20 in Mexico. 6

7. TGF Replenishment Mechanism Geneva, 15 December 2011 Where we need help….  Effective, targeted advocacy aimed at governmental, legislative and technical decision makers  High impact interventions by key individual advocates at the highest level  Partners in advocacy to engage closely in support of the CTP and reform of replenishment mechanism  Political pressure focused on countries which have defaulted or where support is visibly (or may be) slipping 7

8. TGF Replenishment Mechanism Geneva, 15 December 2011 Communications: Challenges Rebuild reputation: The goal for communications is that by year-end, the adjectives associated with the Global Fund will change… …from: “troubled”, “crisis-ridden”, “corruption-plagued”… …to: “live-saving”, “efficient”, “essential”, “renewed”

9. TGF Replenishment Mechanism Geneva, 15 December 2011 A four-fold approach: 1.Mitigate/minimize the effect of bad news: 2.Provide a continuous stream of reassuring updates on the transformation process to donors, implementers, partners. 3.Create a positive, forward-looking, emotional environment of support. 4.Stress the need to continue increased investments and the catastrophe of stagnating/slipping backwards.

10. 2012 Timeline of Events FEBRUARY 23: La Bohème, Cape Town MARCH 24: World TB Day 25-28: Francophone AIDS Conference, Geneva APRIL 25: World Malaria Day MAY 3-4: MDG Summit, Cape Town 6: Presidential Election, France 10-11: GF Board Meeting, Geneva 17-21: World Health Assembly, Geneva 19-20: G8, Chicago 22: La Bohème, GF Day, London JUNE 1: Results 8: Kick-off Euro 2012 (explore) 17-18: G20 Baja, Mexico 22-24: Solidays, Paris (explore) JULY 22-27: IAS, Washington DC 27 – 12 AUG: Olympics, London (explore) Results report SEPTEMBER 13-14: Mid-term Review Meeting, Geneva 17: UNGA MDG Awards Concert Clinton Global Initiative OCTOBER Access to Life, Australia NOVEMBER 6: Presidential Election, U.S.A. GF Board Meeting DECEMBER 1: World AIDS Day Results report 10/02/2012 GFAN Mtg Amsterdam

11. 2012 Timeline of Events FEBRUARY 23: La Bohème, Cape Town MARCH 24: World TB Day 25-28: Francophone AIDS Conference, Geneva APRIL 25: World Malaria Day MAY 3-4: MDG Summit, Cape Town 6: Presidential Election, France 10-11: GF Board Meeting, Geneva 17-21: World Health Assembly, Geneva 19-20: G8, Chicago 22: La Bohème, GF Day, London JUNE 1: Results 8: Kick-off Euro 2012 (explore) 17-18: G20 Baja, Mexico 22-24: Solidays, Paris (explore) JULY 22-27: IAS, Washington DC 27 – 12 AUG: Olympics, London (explore) Results report SEPTEMBER 13-14: Mid-term Review Meeting, Geneva 17: UNGA MDG Awards Concert Clinton Global Initiative OCTOBER Access to Life, Australia NOVEMBER 6: Presidential Election, U.S.A. GF Board Meeting DECEMBER 1: World AIDS Day Results report 10/02/2012 GFAN Mtg Amsterdam

12. Our “Assets” Media outreach Opinion and social media Media trips La Bohème “10 Minutes – 20 Lives” “…because every life has equal value” 10/02/2012Amsterdam

13. ISANGO La Bohème 10/02/2012 GFAN Mtg Amsterdam 23 February – Cape Town 22 May - London

14. Every Life Has Equal Value 10/02/2012 GFAN Mtg Amsterdam

15. Where to go from here? Straddling awareness and advocacy Our role: creating a positive environment for advocacy Your role: working within the «space» that we create with hard-hitting advocacy; positive and negative impact stories; call for action??? 10/02/2012 GFAN Mtg Amsterdam