2. TYPES: Laboratory Experiments- studies in a closed setting, where experimenter has control over all variables. Natural Settings- Real life occurrences, provides researchers with a “living laboratory”. Field Experiments- Staged events in a natural setting.

3.  STRENGTHS : › Control › Time and money › Replication  WEAKNESSES › Artificial › Reactivity › Representation

4. TYPES: Questionnaires: Items to which subjects respond. Interview: Interviewer asks the respondent questions and records the answers.

5.  STRENGTHS › No need to interview everyone › Looks at a number of variables  WEAKNESSES › Forces responses into categories they may not belong › Validity- “Agree” to “Strongly Agree” › Truthful?

6.  STRENGTHS › Data is readily available › Inexpensive › Bias reduced › Historical context  WEAKNESSES › Data may be; incomplete inauthentic inaccurate › May not be collected for the right purpose

7. TYPES: Observation: Researcher systematically observes a social process but does not take part in it. Case Studies: An in depth study of a single person, event or social grouping. Ethnography: A detailed study of the life and activities of a group of people by researchers who may live with that group over a period of years. Unstructured Interviews: an extended, open- ended interaction between interviewer and interviewee.

8.  STRENGTHS › View from the inside › True reactions (ideas/thoughts/ views) not available through data  WEAKNESSES › Lengthy › Descriptive › Not precise

9.  Refers not only to research methods but also to multiple data sources, investigators, and theoretical perspectives in a study.  ADVANTAGE : › Provides a wider scope of information and understanding.