1. Effective Email Marketing for the Nonprofit Ronald McGrath Chief Information Officer HighRoad Solution

2. HighRoad Solution Nonprofit Centric Approach Providing messaging solutions to member-driven organizations

3. Integration to your Database CampaignEmail FaxBroadcast TransactionalFax CampaignSMS VirtualEvents Reducing the distance between data and action

4. Questions Let’s start with conducting some polling questions

5. Benefits of Campaign Email Marketing Create an consistent online relationship with your members, advocates, and constituents Develop personal relationships with your supporters Quickly mobilize advocates on issues Create member value and increase member retention Convert your audience into donors

6. Email Campaigns Drive Donations Online –Use our ROI Tracker to track donation amount generated by email campaigns Event Marketing – market your upcoming events –Give teaser topics to anticipate high demand topics based on click-throughs Newsletters –Use click-throughs to track which topics your members find valuable –Personalize content based on specific constituencies to engage and compel to action Press Releases – use to push traffic to your website

7. Email Deliverability Delivering email isn’t easy today –Black lists, Spam Traps and Filters Best Practice – Separate your daily business emails from campaign email Private IP Addresses BlueHornet has a department dedicated to handling Deliverability and relationships with ISPs –Bounce Handling SureSend Platform –Inbox Monitoring Report

8. HighRoad Email Marketing powered by BlueHornet Department dedicated to Deliverability –Global VP of Deliverability and Privacy Services Became a public company when purchased by Digital River What those this mean for you? More capital to make investments in platform Held to a higher standard – Sarbanes-Oxley compliant Built in integration to web analytic packages

9. Creative Services Help you upgrade your online brand Before

10. Creative Services After

11. Creative Services Event Templates

12. Hands-On Workshop Ok, let’s delve into some of the details of using email marketing effectively

13. Track Revenue or “Calls to Action” Generated by Email Campaigns

14. Using Dynamic Content to Drive Better Responses Email Template Dynamic Content FemaleMale Segment your database by gender

15. Triggered Messages Automate your membership renewal email campaigns –Fully automated based on membership expiration date field in your database Trigger campaign email sequence after a donation is made on your website Feature is also great for: –Membership Anniversaries –Member Birthdays

16. Web Analytics Integration Abandoned Shopping Cart Email

17. Our Customers

18. Questions Thank You – For More Info Contact Us Here HighRoad Solution Phone 703.297.8894 Email sales@highroadsolution.com

19. Web Analytics Integration List Segmentation

20. Pricing

21. Virtual Meeting eXpress (VMX) Online Event

22. How do you manage member information? Do you use an Association Management database to manage your member information?

23. Campaign Email Today, we’ll be focusing on our Campaign Email offering