2. Does Your Real Estate Career Have a Foundation?

3. Our Success is Measured by Yours Empower Emerging Associates Identify Opportunity Next Level Initiative Increase Commission Earnings Our Success is Measured by Yours Empower Emerging Associates Identify Opportunity Next Level Initiative Increase Commission Earnings $0……… …..$39,999 $40K+$60K+ $100K+ $18,000 $250,000-2M >1%

4. No Predictable Recurring Revenue Streams Geographic Farm Area Demographic Farm 16% said they have a Farm 9% said more than 6 months 3% more than a year

5. Predictable Recurring Revenue Streams Geographic “Subdivision Farm Areas” Demographic “Social & Sphere of Influence” Farming 64% said more than one year! Predictable Recurring Revenue Streams Geographic “Subdivision Farm Areas” Demographic “Social & Sphere of Influence” Farming 64% said more than one year!

6. Once we noticed the void… We began to see “Farming” as the Cornerstone of… Listing Skills Presentation Skills Marketing Skills Market Share

7. 9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #4 Create a sense of community and culture that centers around your expertise in your Geographic Farm www.subdivisionname.com

8. 9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #5 Using annual events to drive interest, awareness and commoraderie with your Geographic Farm Area

9. 9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #6 Conduct your Annual Inventory Survey and other telemarketing or doorknocking opportunities.

10. 9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #7 Electronic or Digital Farming techniques that used To be expensive or difficult for small businesses like you

11. 9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #8 Managing your distribution resources… How to get the most bang for the buck!!!

12. 9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #9 Continue the $pend a Dime make a Dollar philosphy Grow your farm and/or partner your farming activities

13. Your First Assignment To review the most recent 24 months of closings in your “potential” Farm Area Inventory the Names of the LISTING AGENTs and calculate if any one (1) Agent is closing 25%+ Next… To review the most recent 24 months of closings in your “potential” Farm Area Calculate the TOTAL LISTING SIDE COMMISSION closed per year!!! So what is 10% Finally … Calculate 10% of the 10% to determine your GROSS OPERATING BUDGET We need to evaluate the VIABILITY of this Geographic Farm Area from an ECONOMIC Perspective What’s the budget? With these 3 Simple Rules We can project the viability of your farm We can protect the sustainability of your farm We can Manage Your Expectations of… Monthly Quarterly Annual Results

14. Hawk’s Landing 48412302**** Hawk’s Nest Elementary 1150 Plantation Middle South Plantation High School

15. 32 17 HALF YEAR 10,440,000 12,000,000 6,460,000 28,900,000 29

16. 11,560,000 x.03 = 11,560,000 346,800 34,680 3,468 7% 28,900,000 / 2.5 =

17. Build your Binder and begin to catagories the Residence of your Geographic Farm Area.

18. Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #1

19. Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #2

20. Coral Square 4.8 9 Mullins Park (sports) 3.0 6 Magnolia Movie 1.1 3 St. Elizabith Ann Seton 2.6 5 1 st Baptist 2.2 4 Beth Orr 3.2 7 Coral Springs Medical 4.0 7.5 FLL Ft. Lauderdale Int. 18.7 34

21. 11 6 8 41 68 141 185 200 291 Expired YTD Seasoned Expired FSBO

22. Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #3 Lis Pendens FORECLOSURE NOTICES Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn

23. Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #4 Expired Listing (YTD) Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn

24. Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #5 Expired Listing (Seasoned) Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn

25. Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #6 For Sale By Owner Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn

26. Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #7 Recent Purchases (past 36 months) Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn

27. Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #8 Renters (probable) Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn

28. Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #9 Absentee Owners Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn

29. Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #10 Established Residence Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn

30. Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #11 Empty Nester (probable) Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn

31. Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Hawk’s Landing $34,680

32. 11,560,000 x.03 = 11,560,000 346,800 34,680 3,468 7% 28,900,000 / 2.5 =

33. Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Hawk’s Landing Wyndham Lakes Oriole Margate $34,680$21,400$18,800 $74,880

35. Geographic Farm Area BluePrint… Objective: Apply forethought within a predetermined budget to achive maximum exposure and credebility within our target audience. Plan: To make contact 24x during the next 12 months while investing less than 10% of our projected income.

36. 11,560,000 x.03 = 11,560,000 346,800 34,680 3,468 7% 28,900,000 / 2.5 =

37. 2 x Each Month Doorhanger Postcard Letter Newsletter Report Giveaway Garage Sale Event Web Update Value Report Announce Webcast Email Social Media Doorknock Telephone Call Survey Collect Data $3,468 Higher Cost Lower Cost No Cost

38. For 28 Years And over 500 Associates We have used Forethought & Budget To capture 10% Marketshare 1 st year 15% 2 nd year 20% 3 rd year

39. 11,560,000 x.03 = 11,560,000 346,800 34,680 3,468 7% 28,900,000 / 2.5 = $34,680 1 st year $52,020 2 nd year$69,360 3 rd year

40. 1.Create a Private Group on Facebook “XYZ homeowners” 2.Buy a Domain that represents your farm “ XYZ homeowners.com” 3.Construct your Master Task List and Accountability Deadlines Build my website and facebook Private Group Announce my website and private group via DH/PC

42. 9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #4 Create a sense of community and culture that centers around your expertise in your Geographic Farm www.subdivisionname.com

43. Create a PRIVATE Group on Facebook

44. Create a Group on Facebook

48. Things You can do with your PRIVATE facebook group… 1.Build Rapport & Credebility when prospecting, doorknocking, telemarkting 2.Establish a sense of community with the homeowners (with you in control) 3.Post SUBDIVISION SPECIFIC VALUE 1.HOA news, rules, announcements 2.Help with voting and meetings 3.Subdivion Photos 4.Communcity News 1.Soccer Tryouts 2.Resteraunt Opening or endorsement 3.Holiday Happening 4.School Calendar 5.Real Estate/ Finance News Reports 1.Market Updates… Listed, Sold 2.Mortgage Offerings, Moving, Staging, New Homes

49. www.subdivisionname.com www.subdivisonhomewoners.com Using a Subdision Specific Website to GROW your business!!! Giving away I love Parkland.com Bumperstickers would be a great idea!!! Imagine I LOVE WYNDHAM LAKES. Com www.iloveparkland.com

50. Could you do this with any SUBDIVISION or FARM???

51. www.weebly.com

55. Stay Connected to the Happenings in Your Neighborhood Follow us on twitter @wyndhamlakes Join our Group on Facebook Wyndham Lakes Follow us on instagram @wyndhamlakes Visit our Website www.wyndhamlakes.com

58. Neighborhood Newsletters with Kerry Krumenacker

62. Click the link in the text chat or go to your DAILY JOLT email