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Cambashi Cambashi Limited Ideas and Solutions 28 September 2000 The Virtual Institute as a market oriented network Peter Thorne.

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Presentation on theme: "Cambashi Cambashi Limited Ideas and Solutions 28 September 2000 The Virtual Institute as a market oriented network Peter Thorne."— Presentation transcript:

1 Cambashi Cambashi Limited Ideas and Solutions 28 September 2000 The Virtual Institute as a market oriented network Peter Thorne

2 Cambashi Workshop on Virtual Institutes Cambashi Internet Opportunity Organisations and Partnerships Experiences Making it work Conclusion Agenda

3 Cambashi Workshop on Virtual Institutes Cambashi - independent experts on IT for industry Research the business reasons for industry to invest in Information Technology Interview European user managers on a peer to peer basis Conduct desk (virtual desk) research Listen, analyse & understand

4 Cambashi Workshop on Virtual Institutes Company profile 15 years of profitable growth Staff owned 15 staff + associates Over 1m euro revenues Strong balance sheet Investing in research Pan-European perspective

5 Cambashi Workshop on Virtual Institutes Cambashis products and services Management consultancy Marketing consultancy Best practice benchmarking Marketing services

6 Cambashi Workshop on Virtual Institutes CATN profile Started consultants Worked in >25 countries Experience > 100 projects together Economists, engineers, scientists, managers

7 Cambashi Workshop on Virtual Institutes CATN Your partner in Europe Denmark France Germany Greece Italy Netherlands Spain Switzerland United Kingdom and now listening posts in: United States Japan

8 Cambashi Workshop on Virtual Institutes Our process is to combine our and your strengths Business Opportunities Information Action Plans Analysis

9 Cambashi Workshop on Virtual Institutes Cambashi Internet Opportunity Organisations and Partnerships Experiences Making it work Conclusion Agenda

10 Cambashi Workshop on Virtual Institutes The Internet is a discontinuous innovation Basic infrastructure change Three enabling factors: Self-service New workflows Content It is the first discontinuity of this type to really impact Were in uncharted territory

11 Cambashi Workshop on Virtual Institutes Old, Static Locations and Communications Permanent location Occasional (perhaps intense) communication FacilityInstitutionPartner JournalConference

12 Cambashi Workshop on Virtual Institutes New, Dynamic People move Get the best people on your team - even if only sometimes Internet makes this possible

13 Cambashi Workshop on Virtual Institutes Flexibility and Agility An issue for Business Also an issue for Institutions Responsive Network

14 Cambashi Workshop on Virtual Institutes Cambashi Internet Opportunity Organisations and Partnerships Experiences Making it work Conclusion Agenda

15 Cambashi Workshop on Virtual Institutes Organisation, IT and Value-add Command and Control Business Units Individual Entrepreneurs CentralisedClient server Internet Head OfficeCellularTemporary teams Organisation IT Value-add PredictableUnpredictable Slow to change AgileLess scaleable More scaleable

16 Cambashi Workshop on Virtual Institutes Strategic Alliance! 100s per week Variation in Substance From press-release (and thats all) To new force in the marketplace The chicken, the pig and breakfast

17 Cambashi Workshop on Virtual Institutes Here today, gone tomorrow? Weve got a web-site Weve got What more do you want?

18 Cambashi Workshop on Virtual Institutes Substance, weight, permanence also add value Commitment Individuals, partners, customers respond Worth investing to reduce transaction costs

19 Cambashi Workshop on Virtual Institutes Cambashi Internet Opportunity Organisations and Partnerships Experiences Making it work Conclusion Agenda

20 Cambashi Workshop on Virtual Institutes CATN experience Top level face-to-face meetings still needed Constitution provides a basic level of trust Legal vehicle to own shared IPR Partners commit budget and resource to execute agreed business plan Mechanics of information sharing are secondary

21 Cambashi Workshop on Virtual Institutes Syndicated Project experience Multiple bosses creates (one) opportunity to redirect problems Authority of project manager Unused conflict resolution procedure Specification, progress, results, all visible to all participants No inner-circle!

22 Cambashi Workshop on Virtual Institutes Projects to synchronize geographically dispersed activities Camb. Info. Channel Success Stories Competitive Analysis Etc. Website Requirements, Creation and Update Processes Website Design, Implementation and Hosting Content Client Intranet

23 Cambashi Workshop on Virtual Institutes Cambashi Internet Opportunity Organisations and Partnerships Experiences Making it work Conclusion Agenda

24 Cambashi Workshop on Virtual Institutes Making it work Market research Marketing consultancy Marketing services Management consultancy

25 Cambashi Workshop on Virtual Institutes Risks and Counter-measures Nothing happens Enthusiasm first, then disappointment Unreliable partners Talking shop No synergy between heroic individual efforts 80% of the work is done by 20% of the partners Champion Interdependence Committed plan and resources Top-level personal communication Well defined reason for being e.g. customers and suppliers, tangible deliverables

26 Cambashi Workshop on Virtual Institutes A Business Plan (1) Mission Role of planned product or service and why it is better (or at least different!) Target market requirements and volume Products /services/ pricing / demand forecast Suppliers / value-add / distribution

27 Cambashi Workshop on Virtual Institutes A Business Plan (2) Competitors, risks and countermeasures External SWOT The team that will execute the plan - internal SWOT Structure / problem resolution / ownership / IPR Costs and revenues Timeline and metrics

28 Cambashi Workshop on Virtual Institutes Cambashi Internet Opportunity Organisations and Partnerships Experiences Making it work Conclusion Agenda

29 Cambashi Workshop on Virtual Institutes Its not just and a website Reason for being Equipment, procedures, communications People and Partners Plan Project Manager / Champion Customers

30 Cambashi Cambashi Limited Ideas and Solutions 28 September 2000 Thanks for listening! Any questions?


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