1. ELEMENTUM SOFT TECHNOLOGICS CORPORATE PRESENTATION

2. Myself… I am Prof. B.V.Ramanan, M.Sc., (Ph.D), Formerly, Head, Department of Microbiology A.V.S. College Of Science Salem, India.

3. At Present….. Director Elementum Soft Technologics Pvt Ltd India

4. The Core Concept Everyone needs a book. Every book needs a publisher AND Every publisher needs ELEMENTUM.

5. Vision To Be an Anatomical Entity of Every Medical Publisher in Canada To Be part of the Physiology of the Publication Process To Play an Anabolic Role in terms of Profitability and Reliability

6. The Mission To Bring Out a Print Perfect Document @ Unbelievable Pricing Unbelievable Quality Unbelievable Speed

7. Core Values - PRIDE Profitability Reliability Innovation Dedication Ethics

8. The Process Book Publishing is an art by itself which has evolved over a period into a Science of Publishing.

9. How Elementum helps a Publisher… The publication process involves the following steps  Manuscript or the content preparation.  Preparation of a page layout.  Print perfect electronic entry of the data provided in the manuscript/content into the page layout.  Proof reading/editing content for technical errors.  Proof reading/editing content for language errors.  Preparation of a ready to print output and  Print.

10. Our Specialty Medical Text Books Pharmaceutical Books Medical Reports Clinical Trial Reports Research Papers Thesis

11. Manuscript or the content preparation. The Manuscript or content for a book is usually the responsibility of the respective authors. The authors submit the manuscript either in a handwritten format or electronic format. The content of the manuscript varies.

12. The Problem  There are occasions where the manuscript is an old copy of a book or report or a bunch of handwritten papers.

13. The Elementum Solution  Elementum can utilize even such poor quality data to capture them into electronic format.

14. Preparation of a page layout  Preparation of a page layout is an important step in the process. Imagine a Hadley Chase, Weekly, Science Journal, Mathematics Student Text Book and an English workbook. They all come out printed in different sizes. The page layout decides the size of the book and is carried out with the latest software programs.

15. The Problem  There are occasions where the page layout has to be decided based on the number of pages in terms of the cost of production and the content.

16. The Elementum Solution  Elementum designs the page layout as per client’s requirements

17. Print perfect electronic entry of the data provided in the manuscript/content into the page layout.  Print perfect electronic entry of the data provided in the manuscript/content into the page layout is the most important aspect of the process.

18. The Problem  Can U ever imagine a man typing a medical book with no background in even biology?  But, this is what happens with most of the publications where, a dtp guy has no basic knowledge on what he is typing and this happens due to a shortage of dtp operators with a background in that particular branch / specialty. This always results in an imperfect document with type errors.

19. The Elementum Solution  Elementum solves this peculiar problem by employing an individual with at least a basic background in the particular branch he/she is entrusted with for data entry.  For example, a data entry operator employed to type a Medical book will have a basic exposure to biology at the under graduate level. This ensures an output with minimum technical errors.

20. Proof reading/editing content for technical errors.  Proof reading/editing of the content for technical errors is the most important step in the process of publishing. This step is done by an expert in the branch /speciality.  The service of an expert is essential because of the fact that the book has to be free of technical errors whether it is a medical term or a disease.

21. The Technical Team  Elementum classifies them as a distinct class and calls them Technical editors. These technical editors are distinguished personalities in their respective field. They are Professors and Research Scholars.

22. Proof reading/editing content for language errors.  Proof reading/copy editing of the content for language errors is an interesting step too with language experts putting their expertise into the documents to look for grammar and spelling errors. Further, the publication has to be formatted in the required style of writing and referencing as per client requirements. Some demand APA Style….Some MLA …..Some Chicago Style and so on…This process makes the copy clear, correct, concise, comprehensible, and consistent. This process of copy editing involves correcting spelling, terminology, punctuation, grammar and semantic errors.

23. OUR SPECIALTY  We are experts in the domain of Medicine and Pharmaceuticals.  We can process Medical text books, Pharmaceutical text books, Medical reports, Clinical trials, Laboratory manuals.

24. Preparation of a ready to print output  A Ready to Print Output is the product of the above mentioned critical steps designed to bring out a high precision quality data for Print. This may be a word document or a PDF file or a PageMaker file as per the requirements of the publisher.

25. A Sample in Process

26. The Elementum Advantage Quality with Profitability

27. The Elementum Advantage  A DTP operator types on an average 20,000 words per day @ 8 hours work efficiently.  Therefore, for a 160 hrs in a 5 day week in a month, he types 4, 00,000 words... For which the publisher in North America has to spend a minimum of $6000 on the DTP $6000 on infrastructure $6000 on freelance editing and proofreading Thus, a total of $ 15,000 minimum.....  Which amounts to $20-25 per 500 word page for the production of a ready to print output……

28. The Elementum Advantage  Needless to say about the cost of the print material in terms of paper and cover page graphics……..  Needless to say anything at all about the shortage of quality typists…….  Needless to say anything at all also on the retention of these employees on a regular basis….  Needless also to mention on the non- committal freelancers….

29. By outsourcing this task to Elementum  The publisher NEEDS TO spend only about 65-70 percent of the cost saving @ least 25-30 percent outright on the production cost……………  a cost saved is an automated profit earned

30. So the publishers let Elementum… Do the data process Give them a Ready to Print Output Save $$$ Save time Save resources See profit @peace

31. Value Added Services Free consultations on product profit enhancement Free consultations on product lay out enhancement THANK YOU