1. –What Should CSR Really Look Like? –Is CSR appropriate answer to today's challenges? Pierre Echard Director, CSR Europe network of National Partner Organisations International Conference – “CSR in the EU - 10: expectations vs. reality”

2. Is CSR appropriate answer to today's challenges? March 2000 – Lisbon Summit: European Heads of State appeal to business for greater social responsibility: CSR is part of the EU strategy for 2010: “To make Europe “the most competitive and dynamic knowledge-based economy in the world, capable of sustainable economic growth with more and better jobs and greater social cohesion by 2010”

3. 10 years CSR developments in Europe EU leadership Business leadership 201020002005 Lisbon Summit I Lisbon Summit II Creation CSR Europe 1st European Business Convention on CSR Launch of European Marketplace & Roadmap for competitive and sustainable enterprise 1 st EU Communication 2002 EU Multi-stakeholder Forum European Business Campaign on CSR Business Roadmap 2 nd EU Communication 2006 Delors Appeal 1995 European Alliance on CSR EABIS-2003

4. The European Roadmap towards a sustainable and competitive enterprise: Reclaiming the CSR agenda “The Commission explicitly recognised that voluntary business initiatives, in the form of corporate social responsibility [CSR] practices, can play a key role in contributing to sustainable development while enhancing Europe’s innovative potential and competitiveness… The Commission therefore welcomes CSR Europe’s courage and engagement and looks forward to a fruitful partnership for the future.” José Manuel Barroso President of the European Commission 4 March 2005

5. EU CSR Communication 2006: To make Europe a Pole of Excellence on CSR EU Communication on CSR – 22 March 2006 Strengthen partnerships with all stakeholders, and further promote the voluntary nature of CSR innovation and practice European Alliance on CSR: EU commits to ensure a more business-friendly environment in Europe if companies commit to CSR. Integrate the promotion of CSR into EU policy (Trade, Development, Research etc…)

6. Priority areas of the European agenda 1.Innovation & Entrepreneurship (+Help SMEs o flourish & grow*) 2.Skills/competence building/employability 3.Equal opportunities & diversity 4.Improving working condition also in coopereation with supply chain* 5.Health & safety** 6.Environmental protection 7.CSR in the mainstream of business (+ focus on the supply chain*) 8.Pro-active dialogue & engagement with all relevant stakeholders 9.Leadership & governance 10.Communication & transparency (+ making non-financial performancemore understandable and beter integrated with financial performance*) 11.B2B cooperation & alliances 12.Operate responsibly outside the EU borders* * Highlighted specifically in the Alliance ** Only in Roadmap

7. What Should CSR Really Look Like? “CSR is a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis.” European Commission, Green Paper July 2001

8. CSR Europe Members

9. CSR Europe’s National Partners

10. Sharing European Practical Solutions CSR Marketplace Over 500 CSR case studies within key CSR areas:

11. What solutions do companies implement? Access to Electricity Hybrid Systems Work Life Effectiveness Programme Ethical Sourcing Sustainable Procurement Supplier Diversity Preventing discrimination Improved Health For Roma Women

12. What solutions do companies implement? EMS Communication The Danone Way Business in deprived areas The Safety Matrix Fighting corruption - Transparency Intl. Integrated Reporting PCs for Schools

13. Thank You For more information: pe@csreurope.org