1. May 28, 20011 E-Commerce ‘Attracting More People through Better Web Design’ by Duke Duyck design@total-design.net Total Design Creations http://www.total-design.net/

2. May 28, 20012 Website Traps No Context Poor Navigation Clutter Bad Animations Pop-up Screens Too many Graphics Wall-to-wall Text Reverse Text Bad Colours Page Inconsistencies Browser Problems Obsolete Pages Security Problems Delivery Problems

3. May 28, 20013 3 Major Areas Web Design Customer Service Marketing

4. May 28, 20014 Web Design Objectives Selling Leads Credit Cards E-mail Direct Contact

5. May 28, 20015 Professional Web Design Professional Business Objectives Target Market Representative Strong Design Customer Focus Security

6. May 28, 20016 Added Value Goodies Customer Activity E-mail Address Response

7. May 28, 20017 Web Site for Business Business Description Products & Services Benefits Price List Order Page Contact Page

8. May 28, 20018 Customer Service ‘Invisible’ Service Tech Support Helping Customers Friendly Compassionate Knowledgeable People Tools Environment

9. May 28, 20019 Marketing Off-line / On-line Website E-mail Newsgroups On-line Community Link-Exchange

10. May 28, 200110 Search Engines Domain Name (URL) Site Title Meta-tags (keywords, description) Tricks Major Search Engines Other Businesses Partnering

11. May 28, 200111 Please Remember: "You may need the extra goodies to have your customers come back to you, but it takes good web design to pull it off effectively."

12. May 28, 200112 14 top Search Engines + 2 Directories AOL Searchhttp://search.aol.com/ Alta Vistahttp://www.altavista.digital.com/ Dogpile http://www.dogpile.com/ Excitehttp://www.excite.com/ Google http://www.google.com/ GoTo http://www.goto.com/ Hotbot http://www.hotbot.com/ Infoseek http://www.infoseek.com/ Lycoshttp://www.lycos.com/ Mammahttp://www.mamma.com/ Magellan http://magellan.excite.com/ MetaCrawlerhttp://www.metacrawler.com/ MSN Searchhttp://search.msn.com/ Webcrawler http://www.webcrawler.com/ Yahoo http://www.yahoo.com/ Directory 2000 http://www.world-wideweb.ws/