1. Zone Accessibility Version 1.0 November 2013

2. Contents 1 2 3 4 5 Why is accessibility important? 6 Things to be aware of Your turn! The working group Resources Next steps

3. 1. Why is accessibility important?

4. Clip

5. It’s important for Zone Ethically, legally and commercially Clients request it It’s the law! Great PR Brand values

6. Almost 1 in 5 people in the UK have a disability. Papworth Trust

7. 26 people would have some form of disability 130 + Staff at Zone

8. That’s the whole Editorial Team!

9. Misconceptions It’s expensive and difficult It’s a tech thing It’s not my problem I can’t do anything about it It doesn’t affect me

10. It’s important to you It will affect you It affects someone you know What you do matters It can be easy

11. 2. Things to be aware of

12. Three categories Sensory PhysicalCognitive

13. Sensory PhysicalCognitive Arthritis Motor neurone disease Loss of limb/s Peripheral neuropathy Raynaud’s Long sighted Short sighted Colour blindness Deafness Tinnitus Memory loss Attention span Problem solving ability Different comprehension levels Dyslexia Aspergers ADHD Dementia A small selection

14. Remember: Not everyone is “digital”

15. What does this mean for us? Physical Can users tab through the site in a logical order? Is your link area as large as possible? Have you considered “hard to reach” areas on mobile?

16. What does this mean for us? SensoryPhysical Can users tab through the site in a logical order? Is your link area as large as possible? Have you considered “hard to reach” areas on mobile? Are your headings and links coded correctly? Do your headings and links stand out from body copy? Is the colour contrast strong enough between background and text? Are alternative formats available? Do hover states have a colour change and a shape change?

17. What does this mean for us? SensoryPhysicalCognitive Can users tab through the site in a logical order? Is your link area as large as possible? Have you considered “hard to reach” areas on mobile? Are your headings and links coded correctly? Do your headings and links stand out from body copy? Is the colour contrast strong enough between background and text? Are alternative formats available? Do hover states have a colour change and a shape change? Is it clear where you are on the site at any time? Are alternative formats available? Is it clear where to click and what will happen? Are your error messages visible and instructional? Avoid non-literal content Avoid flashing imagery

18. Be considerate

19. 3. Your turn

20. Coca-ColaBupa

21. FANGS?

22. Watch someone else use a website that they are not familiar with Talk about it! Navigate a website using the “wrong” hand Download FANGs

23. 4. Accessibility Working Group

25. Our aim Get people talking Change company culture Produce accessible websites Make it easy for everyone to do

26. We’ll deliver Training Process Resources

27. 5. Resources

28. Here to help… Link: thisiszone.com/intranet/process/accessibility/ Introduction to Accessibility Gotchas per department – how to avoid simple mistakes Thinking about accessibility – ways to test sites yourself Full (searchable) accessibility checklist

29. 5. Next steps

30. Next steps Ask about it - have we done XYZ? Change your habits Read the information on the intranet

31. Make it easy