1. OCLC Online Computer Library Center The Library and Information Environment THE FUTURE OF INTEGRATED LIBRARY SYSTEMS SYMPOSIUM September 14, 2007 George Needham Vice President, Member Services OCLC Online Computer Library Center

2. OCLC Online Computer Library Center Todays Program

3. OCLC Online Computer Library Center So whats the big deal? It is not necessary to change. Survival is optional. W. Edwards Deming

4. OCLC Online Computer Library Center The library paradigm shift From… Book custodian One medium Own collection Just in case In-sourcing Local reach You go to library To... Service-oriented info provider Multiple media Library without walls Just in time Outsourcing Global reach The library comes to you Credit: Julie S. Sabaratnam

5. OCLC Online Computer Library Center The Attention/Resources Balance

6. OCLC Online Computer Library Center Environmental Scan: The landscapes Social Economic Technology Research and Learning Libraries

7. OCLC Online Computer Library Center Environmental Scan: The dominant trends Self-service Disaggregation Collaboration

8. OCLC Online Computer Library Center Self-service Self-Service

9. OCLC Online Computer Library Center Travel agents

10. OCLC Online Computer Library Center Insurance agents

11. OCLC Online Computer Library Center Neighborhood pharmacists

12. OCLC Online Computer Library Center

13. And librarians

14. OCLC Online Computer Library Center The decline and fall of the expert

15. OCLC Online Computer Library Center Disaggregation

16. OCLC Online Computer Library Center Disaggregation: iTunes

17. OCLC Online Computer Library Center Disaggregation: eBay

18. OCLC Online Computer Library Center Reaggregation

19. OCLC Online Computer Library Center Reaggregation: iTunes Library

20. OCLC Online Computer Library Center Collaboration

21. OCLC Online Computer Library Center Library self-service

22. OCLC Online Computer Library Center Library self-service

23. OCLC Online Computer Library Center Library disaggregation

24. OCLC Online Computer Library Center Library collaboration

25. OCLC Online Computer Library Center Library collaboration

26. OCLC Online Computer Library Center Bookspace.org

27. OCLC Online Computer Library Center The Perceptions Report

28. OCLC Online Computer Library Center Why Perceptions?

29. OCLC Online Computer Library Center … to boldly go where no library cooperative has gone before…

30. OCLC Online Computer Library Center What did we want to know?

31. OCLC Online Computer Library Center Our respondents 96% have visited a public library 57% use a library several times a year or more 72% overall hold a library card 90% of students have cards

32. OCLC Online Computer Library Center How you would rate the information available from each source? Search engines88% Libraries79% Bookstores77% Online bookstores58% Online libraries46%

33. OCLC Online Computer Library Center What sources have you actually used? Google71% Yahoo64% MSN Search48% Ask Jeeves46% AltaVista, Lycos (tie)28% Netscape26% Library Web Site21% Online librarian/Ask a Librarian5%

34. OCLC Online Computer Library Center Comparing libraries to search engines AttributesLibraries Search Engines Trustworthy/credible sources60%40% Accurate, quality information56%44%

35. OCLC Online Computer Library Center Comparing libraries to search engines AttributesLibraries Search Engines Trustworthy/credible sources60%40% Accurate, quality information56%44% Reliable/always available28%72% Cost-effective25%75% Easy to use15%85% Convenient11%89% Fast8%92%

36. OCLC Online Computer Library Center Trustworthiness of information Information from libraries is… Less trustworthy than information from search engines 9% More trustworthy than information from search engines 21% NO DIFFERENCE in trustworthiness70%

37. OCLC Online Computer Library Center Comparing librarians to search engines Assistance from librarian was… Much better20% Better24% NO DIFFERENCE43% Worse9% Much worse3%

38. OCLC Online Computer Library Center The love-hate continuum Kathy Sierra on the Creating Passionate Users blog http://headrush.typepad.com/creating_passionate_users/2006/01/death_by_riskav.html

39. OCLC Online Computer Library Center When youre riding a dead horse, the best strategy is to dismount…

40. OCLC Online Computer Library Center Roles for the library % agreeing or completely agreeing that this is a librarys role A place to learn85% A place to read81% Make needed info freely available80% Support literacy78% Provide research support77% Provide internet access73% Promote kids learning/development73% Provide free info for less fortunate71% Place to get books/videos/music70%

41. OCLC Online Computer Library Center What are they telling us today?

42. OCLC Online Computer Library Center Stop making it feel like church!

43. OCLC Online Computer Library Center User-Centric Libraries We have a long history of librarians defining good service to the user. Now we have the user defining good service, and expecting us to deliver it! Berndt Dugall University of Frankfort

44. OCLC Online Computer Library Center Discussion