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OCLC Online Computer Library Center Social Networking and Libraries Jasmine de Gaia Social Networking Initiatives OCLC.

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Presentation on theme: "OCLC Online Computer Library Center Social Networking and Libraries Jasmine de Gaia Social Networking Initiatives OCLC."— Presentation transcript:

1 OCLC Online Computer Library Center Social Networking and Libraries Jasmine de Gaia Social Networking Initiatives OCLC

2 OCLC Online Computer Library Center 2 Presentation Overview Market / Environment (3 trends) Target customers Value of social networking to libraries Library applications Social Networking and the library cooperative

3 OCLC Online Computer Library Center 3 Market Trend #1: Changing distribution model

4 OCLC Online Computer Library Center 4 Market Trend #2: Changing nature of content

5 OCLC Online Computer Library Center 5 Market Trend #3: Changing user expectations Customized information Personally programmed devices Collaborating at a distance From Future Worker 2015: Extreme Individualization, Gartner (March 2006)

6 OCLC Online Computer Library Center 6 A Strategy that Caters to Customers Lots of shiny tools available Shift Focus All demographics Tune in to customer needs

7 OCLC Online Computer Library Center 7 Study: Who Participates Online Data from Forrester Research (U.S. Online Users) Definitions: Young Teens: 12-17 Youth: 18-21 Gen Y: 22-26 Gen X: 27-40 Young boomers: 41-50 Older Boomers: 51-61 Seniors: 62+

8 OCLC Online Computer Library Center 8 What People Are Doing Online Creators Critics Collectors Joiners Spectators

9 OCLC Online Computer Library Center 9 Who Participates Online & Why

10 OCLC Online Computer Library Center 10 Who Are They? Millennials / NextGens / EchoBoomers / Gen Y Born between 1982 & 2000 75 – 80 Million Generational divide

11 OCLC Online Computer Library Center 11 Meet A Typical Millennial 18 years old Most watched-over Confident & optimistic Intelligent

12 OCLC Online Computer Library Center 12 Amandas View of Technology Its embedded Whenever Wherever Comfortable with diverse media

13 OCLC Online Computer Library Center 13 Social Interactions Collaboration is key Constantly connected Constantly multi-tasking Internet vs. TV Doing vs. knowing

14 OCLC Online Computer Library Center 14 Information Perspectives Information is information Media formats dont matter Visual learners Process immediately Different research skills

15 OCLC Online Computer Library Center 15 Amandas Library Expectations Set by the web Established conventions Not intimidated by info Confident in own abilities

16 OCLC Online Computer Library Center 16 Undergraduate Student Comments The library is a good source if you have several months. Hard to find things in library catalog. Tried [physical] library but had to revert to online library resources. Yeah, I don't step in the library anymore… better to read a 25- page article from JSTOR than 250-page book. Sometimes content can be sacrificed for format. Source: Why Not Libraries? Users Identify Their Information Preferences, Lynn Silipigni Connaway & Marie Radford, March 2007

17 OCLC Online Computer Library Center 17 Where They Go Online Search Engines MySpace Facebook SecondLife Flickr Newer Emerging Sites

18 OCLC Online Computer Library Center 18 http://www.flip.com/

19 OCLC Online Computer Library Center 19 http://kids.quintura.com/

20 OCLC Online Computer Library Center 20 http://www.marumushi.com/apps/newsmap/newsmap.cfm

21 OCLC Online Computer Library Center 21 www.meosphere.com

22 OCLC Online Computer Library Center 22 The Tools of Web Social Networking Blogs RSS (feeds/alerts) Wikis Online Communities Social Bookmarking Collaborative filtering Tagging (folksonomies) Virtual Reference

23 OCLC Online Computer Library Center 23 Social Networking and Libraries - The Opportunity - Libraries can (and are) leveraging social networking tools to deliver more of the librarys capacity to all patrons at the point of need

24 OCLC Online Computer Library Center 24 How libraries add value through Social Networking Services Services that support user workflow and connect users with common interests Personal profiling Citation and bibliography management Lists, social tagging and reviews RSS Feeds Community tools

25 OCLC Online Computer Library Center 25 Lists, Social Tagging, Reviews http://library.coloradocollege.edu/bookends/ http://library.coloradocollege.edu/bookends/

26 OCLC Online Computer Library Center 26 Lists, Social Tagging, Reviews

27 OCLC Online Computer Library Center 27 Lists, Social Tagging, Reviews

28 OCLC Online Computer Library Center 28 RSS Feeds

29 OCLC Online Computer Library Center 29 Community Tools http://www.myspace.com/undergradlibrary http://www.myspace.com/undergradlibrary

30 OCLC Online Computer Library Center 30 Towards a Social Networking Cooperative Leverage social networking across many libraries in order to … Provide a richer user experience Increase library reach Improve local service Lower costs

31 OCLC Online Computer Library Center 31 Enter WorldCat.org Social Tools Lists Profiles Reviews Ratings Citations Recommendations Tags

32 OCLC Online Computer Library Center 32 What are Lists? Easy way to group library-owned items Keep track of interests Create personal catalogs Share with friends www.worldcat.org

33 OCLC Online Computer Library Center 33 WorldCat.org Lists To Date List Count: over 20,000! In just 12 weeks!!

34 OCLC Online Computer Library Center 34 List Applications 1.Book Clubs 2.Professors / Required Reading Lists 3.Family Library Tracking 4.Cool music collection 5.Your ideas??

35 OCLC Online Computer Library Center 35 What People Are Saying About it Holy Moly! This is great. Nice way to build bibliographies and share them. And CSV export too! …a lot easier to keep a list of books to check out! A nice way of providing lists of books that don't have an obvious way of linking to a search in your catalog. This is a wonderful place to store my to read lists.

36 OCLC Online Computer Library Center 36 http://librarianinblack.typepad.com/librarianinblack/2007/06/worldcat_has_pe.html

37 OCLC Online Computer Library Center 37 http://library20.ning.com/forum/topic/show?id=515108%3ATopic%3A31856&page=1& commentId=515108%3AComment%3A31861#515108Comment31861

38 OCLC Online Computer Library Center 38 Bibliography Lists

39 OCLC Online Computer Library Center 39 Link to other peoples lists (bookmarking) Notifications Cover Art Import / Export Options Usability Enhancements Upcoming: List Enhancements

40 OCLC Online Computer Library Center 40 Advanced Profile Search Enhanced Profile Options Friending Report This links Power Users Library Affiliation Upcoming: Profile Enhancements

41 OCLC Online Computer Library Center 41 Content Import FRBR Set Reviews View by ratings Incorporate ratings into relevancy rankings View reviews/ratings from specific profile types Upcoming: Reviews & Ratings

42 OCLC Online Computer Library Center 42 Recommendations Tagging RSS Forums & Groups Community Tools And Much More! Also Upcoming:

43 OCLC Online Computer Library Center 43 In conclusion: Social networking is not new Understand the medium & customer Harness our collective intelligence Move the extraordinary value of libraries to the network

44 OCLC Online Computer Library Center 44 Questions?

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