1. Native Ads

2. OverviewOverview Native Ads are ads which has the look & feel of the platform that host them. For example –

3. Market and Opportunities Native Ads benefits More entertaining and less disruptive advertising experience for users Drawing higher click rates than traditional banner ads Consumers hold a generally positive attitude toward native advertising If popular enough, can be shared http://www.iab.net/media/file/Sharethrough-IPG- Infographic-11x17-CMYK_nobleeds.pdf

4. Market and Opportunities Native ads perform better than traditional banner ads: Display CTR is 0.01% Native desktop CTR ads is 0.15% and Native mobile is 1%!

5. Advertiser to end user Open Platforms – Create and promote the same piece of content across multiple web or mobile publishers. Closed Platforms - Create and promote content on a singular web or mobile publisher. Advertiser Content Native Ads Platform Script Content website/Social Media/Mobile apps Native Ad End user

6. Who is in the game?

8. Some numbers… $0.15 – $0.3 CPC Revenue share between network and publisher – 50% 0.5% - 0.75% CTR Using those (big) ranges, we can come up with some revenue estimates: $0.15 CPC x 0.50% CTR x 50% revenue share = $0.37 per thousand pageviews to publishers $0.30 CPC x $0.75% CTR x 50% revenue share = $1.12 per thousand pageviews to publishers

9. ChallengesChallenges Matomy is facing with sevelral challenges: Matomy is not familiar with this type of ads Native ad is harder to scale to multiple placements Concern about the blurring of lines between content and advertising that occurs with native ads Requires more premium content

10. Matomy opportunities Advertiser Content MATOMY Native Ads Platform Script Content website/Social Media/Mobile apps Native Ad End user Open & Closed Platforms Adding another distribution channel for our advertisers Opportunity to enter to a better quality offers Publicis – Vivaki automated solution

11. What’s next? Advertisers 1.Use content provided by advertisers (Diets, Insurance, Education etc.) 2.Create content ads in-house for advertisers Publishers 1.Working with publishing platforms like Taboola/Outbrain/Sharethough 2.Using solutions which are currently integrated like Mobfox, Adquant

12. ReferrenceReferrence http://www.iab.net/media/file/Sharethrough-IPG-Infographic-11x17- CMYK_nobleeds.pdf http://www.emarketer.com/Article/All-Eyes-on-Native-Advertising- Despite-Uncertainties/1009895

13. Thank you!