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Digital Marketing

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Presentation on theme: "Digital Marketing"— Presentation transcript:

1 Digital Marketing

2 Digital marketing 1 Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.

3 Digital marketing 1 Digital marketing is a marketing process which leads to the development of any organization or brand by using a variety of digital channels such as email, social networks etc.

4 Digital marketing 1 Digital Marketing can be defined as promoting of brands or products and services using all forms of digital advertising. Digital marketing uses Television, Radio, Internet, mobile and any form of digital media to reach customers in a timely, relevant, personal and cost- effective manner.

5 Digital marketing 1 Apart from using many of the techniques and practices contained within the category of Internet Marketing, digital marketing extends beyond this by including other channels that do not require the use of the Internet. Due to non-dependence on the Internet, the field of digital marketing includes a whole lot of elements such as mobile phones or cell phones, display / banner ads, sms /mms, digital outdoor, and many more.

6 Digital marketing 1 Digital marketing is now being enlarged in vast areas to support the "servicing" and "engagement" of customers.

7 Digital marketing - Pull versus Push 1 Websites, blogs and streaming media (audio and video) are examples of pull digital marketing

8 Digital marketing - Pull versus Push 1 In push digital marketing the marketer sends a message without the consent of the recipients, such as display advertising on websites and news blogs. Email, text messaging and web feeds can also be classed as push digital marketing when the recipient has not given permission to receive the marketing message.

9 Digital marketing system 1 A 'digital marketing system (DMS)' is a method of centralized channel distribution used primarily by SaaS products. It combines a content management system (CMS) with syndication across web, mobile and social channels.

10 Digital marketing system - Web 1 A DMS publishes to web channels, usually in the form of a stand-alone website. It can manage any part of the web process, including web design, web hosting, domain registering, marketing, content creation and other standard methods of web promotion. The goal of web publication is to give the user a digital 'home' on the web, where clients, guests, fans and other web browsers arrive as a destination. Other methods of digital marketing often work to drive traffic to the web channel.

11 Digital marketing engineer 1 A 'digital marketing engineer' is a marketing engineer who applies web 2.0 technology and digital marketing platforms (such as websites, email, apps and mobile) for the purpose of achieving business goals. It is a hybrid role involving both marketing and technology knowledge. The need for digital marketing engineers arose as a result of marketing becoming reliant on increasingly sophisticated Internet technology.

12 Digital marketing engineer - Role 1 The digital marketing engineer executes, or advises on the execution of, the company's digital strategy. He or she may be either part of the senior marketing management team or operating as a consultant. The digital marketing engineer is responsible for the final architecture, implementation, and management of the digital marketing plan, including advising on using digital technology to improve marketing and business results.

13 For More Information, Visit: m/the-digital-marketing- toolkit.html m/the-digital-marketing- toolkit.html The Art of Service

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