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Professionalising market management Simon Quin Professor Cathy Parker Simon Quin.

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Presentation on theme: "Professionalising market management Simon Quin Professor Cathy Parker Simon Quin."— Presentation transcript:

1 Professionalising market management Simon Quin Professor Cathy Parker Simon Quin

2 Vitality and Viability

3 town centre retail spend falling

4 online share of retail spend: 2014

5 Twenty-five reasons why markets matter

6 Economic Social Political

7 Detecting the market factor

8 Footfall profile by market day

9 placemanagement.org/research

10 Month to month footfall in ‘market towns’ Functional Dysfunctional

11 What influences market performance?

12 Getting the basics right

13 Will your market be sustainable?

14 Management Marketing Branding Development Leadership Strategy Intelligence Forecasting Research

15 Developing your skills and knowledge…..

16 …but helping the industry and your market

17 Masterclasses PG Certificate PG Diploma Masters

18 Continuing professional development Projects Placements Research Impact

19 placemanagement.org/markets


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