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Chapter 8.3: Sensation & Perception

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Presentation on theme: "Chapter 8.3: Sensation & Perception"— Presentation transcript:

1 Chapter 8.3: Sensation & Perception
Mr. McCormick Psychology

2 What are subliminal messages?
Do-Now: (In Journal) What are subliminal messages? Can you identify any examples of subliminal messages used in advertisement?

3 Subliminal Messages Subliminal Messages:
Brief auditory or visual messages that are presented below the absolute threshold (the weakest amount of a stimulus that a person can detect half the time) Sub = Below Limen = Threshold Absolute Threshold:

4 Absolute Threshold 0 5 10 15 20 25 Stimulus Intensity (lumens)
Proportion of “Yes” Responses Stimulus Intensity (lumens)

5 Subliminal Messages in Advertising

6 Subliminal Messages in Advertising

7 Subliminal Messages in Disney

8 Subliminal Messages in Disney

9 Subliminal Messages Are subliminal messages (visual/auditory) effective? Why or why not?

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