1. POC-CENT: Core Four Group March 14, 2010 March 3, 20101POC-CENT (Univ. of Cincinnati)

2. Core 4: Education and Outreach Provide opportunities and resources to facilitate education and outreach Identify Content and Media Opportunities  Assessment of 1 st Round Proposals  Website Improvement  Creating Interactive Learning Space: Second Life  Connecting Website and Second Life Foci on information dissemination, education and proposal enhancement March 3, 2010POC-CENT (Univ. of Cincinnati) 2

3. Proposal Analysis Created a template for analysis Confirmed with assessment team Identified areas for improvement  Better understanding of proposal content areas  Commercialization sections universally weak  Value valued of new technology  Target users and use locations  Competitors  Potential market size  Market entry barriers and strategies  Tools to fine tune other areas (Research plan, IP, timeline) March 3, 2010POC-CENT (Univ. of Cincinnati) 3

4. Phase 1: Website Plan Assess content on current site Identified new content areas:  Funding Opportunity  News and Activities  Communication  Research Spotlight  Poc-cent and Related Resources  On-line Proposal Submission System March 3, 2010POC-CENT (Univ. of Cincinnati) 4

5. Website: Home Page Side and top Navigation Site Search Cookie Trail Center and Core Descriptions Video overview Log-in for advanced user features Images used to reinforce Center foci March 3, 2010POC-CENT (Univ. of Cincinnati)5

6. Website: News/Activities Communicate Center Activities Related UC and Community activities Poc-cent Center and Member Achievements March 3, 2010POC-CENT (Univ. of Cincinnati)6

7. Website: Funding Opportunities Launching Pad Solicitations Proposal Planning / Understanding the Review Process Proposal Outline and Content Synopsis Deadlines and Submission Links March 3, 2010POC-CENT (Univ. of Cincinnati)7

8. Website: Funding Opportunities (cont.) Detailed Outline Section Descriptions  Executive Summary  Research  Commercialization  IP  Resources  Budget/Timeline Additional Information Examples March 3, 2010POC-CENT (Univ. of Cincinnati)8

9. Website: Communication Dynamic and asynchronous tools FAQ Chat Discussion Forums Conferences (Live, Virtual and Video- streamed) March 3, 2010POC-CENT (Univ. of Cincinnati)9

10. Website: Other Resources Research Spotlight Resources Contact Links March 3, 2010POC-CENT (Univ. of Cincinnati)10

11. Website: Next Steps Systematic User Feedback Complete Content Areas Fine-tune Funding links (SL Ideas) Enhance Core Information Sharing Augment Tools for Communication March 3, 2010POC-CENT (Univ. of Cincinnati)11

12. Phase 2: Creating a Virtual Site Why virtual media? Staged Implementation  Create Island  Identify Resources  Landing and Meeting Spaces  Funding Building  Limitations March 3, 2010POC-CENT (Univ. of Cincinnati)12

13. What is Second Life? Three dimensional simulation Objects and content similar to real life Users create an avatar to navigate and interact Each applicant will be given an avatar March 3, 2010POC-CENT (Univ. of Cincinnati) 13

14. Why Second Life? Interactive Memory Retention Put the applicant in the reviewer shoes Synchronous, Immersive Communication March 3, 2010POC-CENT (Univ. of Cincinnati) 14

15. POC-CENT’s Second Life Island Welcome Plaza & Tutorial for new users and visitors Virtual POC-CENT Office for staff and meeting with applicants Auditorium for virtual presentations and video screenings Funding Opportunity Center to learn more about writing a good proposal NIH & POC-CENT Affiliates to learn more about our partner institutions Neurotechnology News to learn about advances in the field March 3, 2010POC-CENT (Univ. of Cincinnati) 15 Funding Auditorium Office Bldg Tutorial & Welcome Area POC-CENT News

16. Tutorial Area New users will need a basic orientation to Second Life Tutorial prepares applicants to use resources available on virtual POC-CENT island 10/16/2007POC-CENT (Univ. of Cincinnati) 16

17. POC-CENT Welcome Plaza Answers the questions: Who/what is POC-CENT? What can I do here? How do I get around? How do I get help? 10/16/2007POC-CENT (Univ. of Cincinnati) 17

18. POC-CENT Core Four Office Area Building provides a virtual area to meet with applicants Offices for each member of the core four group Space for advocate meetings and board meetings 10/16/2007POC-CENT (Univ. of Cincinnati) 18

19. Large and Small Conference Area Small conference space for meetings, videos ~ 25 people Large auditorium for paper presentations, conferences ~ 100 users 10/16/2007POC-CENT (Univ. of Cincinnati) 19

20. Funding Building Four floors: Research and Resources Commercialization FDA Process Intellectual Property 10/16/2007POC-CENT (Univ. of Cincinnati) 20

21. Commercialization Floor Describe your Product Identify Users and Use Location Competitive Benchmarking Calculating Market Size Market Entry Strategy Commercialization Review 10/16/2007POC-CENT (Univ. of Cincinnati) 21

22. Example: Competitive Benchmarking Metaphor of a horse race Compare product attributes Expert panel’s conclusion is revealed User sees where product finished competitively Exercise is repeated with weighted attributes Final review correlates total ratings and price of each product 10/16/2007POC-CENT (Univ. of Cincinnati) 22

23. Downloadable Form Applicants will download a form to complete during Second Life activities Second Life activities + form = skeleton proposal Applicants will be encouraged to visualize their product or technology during exercises 10/16/2007POC-CENT (Univ. of Cincinnati) 23 DO WE HAVE THIS FORM??

24. Downloadable Form (cont.) The portion of the downloadable form to your right correlates to the Commercialization Floor: Competitive Benchmarking content we reviewed earlier The activity remains the same, relating to the user’s technology The information the user enters on this form can easily be transferred to their proposal 10/16/2007POC-CENT (Univ. of Cincinnati)24 DO WE HAVE THIS FORM??