1. France Telecom Group Brussels 19 January 2010 Smart and Ubiquitous Audio-visual and Multimedia Services Framework Program 7 for period 2011-2013 Consultation Workshop on "Networked Media Systems" Hassnaa Moustafa, France Telecom R&D (Orange Labs) hassnaa.moustafa@orange-ftgroup.com

2. France Telecom Group Brussels 19 January 2010 Outline The Future for Smart and Ubiquitous Audio-Visual and Multimedia Services Challenges in Architectural Evolution Network Challenges Challenges on Security and Users' Acceptability to Services Business Challenges

3. France Telecom Group Brussels 19 January 2010 The Future for Smart and Ubiquitous Audio-visual and Multimedia Services Increasing potential of Audio-visual and Multimedia services –Innovative & interactive services with social dimension, location-aware, and mobile –Digital TV and video applications are considered as major elements in entertainment applications Extending the entertainment domain –Eeducation/“Edutainment”: allowing for Eeducation through classical entertainment devices –Smart Cities: allowing to access multimedia content (including TV and video) anywhere in homes and outside homes in a ubiquitous manner (extending the home spheres) Context-Awareness Notion –Each user could access his own services in his home and outside –User’s profile can follow him to any terminal and any place in an adaptive manner to the user and his surrounding environment

4. France Telecom Group Brussels 19 January 2010 Different Challenges 1/2 Challenges in Architectural Evolution –A convergent back-office architecture across TV, mobile and Internet together with the existence of metadata (Long Term) –Defining, developing and standardizing a common architecture for a converged TV model among various actors that are concerned with this subject (network operators, service/content providers, equipments manufacturers including user personal equipments manufacturers …) - a convergence between IPTV and Internet TV (Medium Term) Network Challenges –Huge bandwidth required to carry TV and video content Efficient networking dimensions and efficient caching mechanisms (Medium Term) –IP address management. Efficient allocation of IP addresses, where it is always recommended to design an IP addressing scheme that support the chairing of common backend infrastructure components and to configure a separate IP subnet or pool of addresses for network resources which are specific to the delivery of each triple-play service (Long Term) –Services quality especially presenting an obstacle for mobile TV and video. FTTH (Fiber To The Home) and LTE (Long Term Evolution) technologies and the continuous improvements in video codecs (Medium Term) –Broadcast Model New broadcast Model allowing dynamic adaptation of content according to the users, devices and network contexts through adaptive and intelligent routing and transport protocols (Long Term)

5. France Telecom Group Brussels 19 January 2010 Different Challenges 2/2 Challenges on Security and Users' Acceptability to Services –Users’ acceptation Solutions for users’ privacy and personal information protection (Medium Term) –Ergonomic APIs for simplifying users’ interaction with the system (Short Term) Business Challenges –Co-existence of IPTV and the Internet TV through a smart business model –Contextualized and personalized services are expected to create new business opportunities allowing for B2B and B2B2C i) Service providers can sell the context-aware localized advertising information to content providers ii) Businesses can purchase air time for their ads from content providers for the local area or the category of clients they want to address iii) Operators can monetize the bandwidth offered by their infrastructures through making each actor paying for the bandwidth used for his business. –Smart cities open a new market for different actors Operators with vast experience of technology, marketing customer service and innovation, Manufacturers and equipments vendors providing standardized networks elements and services platforms, Content providers providing adapted content according to different contexts, and A new actor who is the real estate developer for smart cities

6. France Telecom Group Brussels 19 January 2010 Thank You….