1. SONY PSE – AV Media PMW-200 ½¨ XDCAM HD422 Handheld Camcorder Dealer Internal Use Only

2. PSE AV Media – PMW-200 Product presentation PMW-200 PMW-200 XDCAM HD 422 Compact Solid State Handheld Camcorder Dealer Internal Use Only

3. PSE AV Media – PMW-200 Product presentation Target markets PMW-200 ENG Videography Corporate Mainstream Production Rental houses Education Dealer Internal Use Only

4. PSE AV Media – PMW-200 Product presentation Applications Short films Corporate Middle budget documentary 3D shooting Music video News Weddings Events multi camera shooting Dealer Internal Use Only

5. PSE AV Media – PMW-200 Product presentation Advantages QualityUsabilityMobility Dealer Internal Use Only

6. PSE AV Media – PMW-200 Product presentation PMW-200 Features Dealer Internal Use Only

7. PSE AV Media – PMW-200 Product presentation PMW-200: Overview Main Features ½ ” Exmor 3 CMOS Sensors SD & HD 4:2:2/4:2:0 switchable −HD4:2:2 50Mbps / HD4:2:0 35,25Mbps −DVCAM 25Mbps Auto & Manual Focus/Zoom/Iris Rings (all with stop) 31.4-439mm ; 14x Zoom Lens 2 x SxS Card Slots (XDCAM EX File-based workflow) HD/SD SDI, HDMI, Genlock, TC in/out Dealer Internal Use Only

8. PSE AV Media – PMW-200 Product presentation PMW-200 Inside Panel Dealer Internal Use Only

9. PSE AV Media – PMW-200 Product presentation PMW-200 Top view * Dealer Internal Use Only

10. PSE AV Media – PMW-200 Product presentation PMW-200 Lens grip - No rotary grip system - Push Iris Auto assignable to one of 5 assignable buttons Dealer Internal Use Only

11. PSE AV Media – PMW-200 Product presentation PMW-200 Rear view HDMI Out SDI Out TC In/Out Genlock In / Video Out USB (Device) (service use only) USB (Device) i.LINK (HDV/DV) In/Out A/V Out DC In XLR (3-pin) In x2 Headphone Dealer Internal Use Only

12. PSE AV Media – PMW-200 Product presentation PMW-200: Benefits for ENG Workflow Efficiency Ergonomics News Lightness & Balance Usability Mobility After sales services Dealer Internal Use Only

13. PSE AV Media – PMW-200 Product presentation PMW-200: Benefits for Videographers Quality of picture After sales services Affordability Reliability Mobility Usability Music video WeddingsEvents multi camera shooting Short film Dealer Internal Use Only

14. PSE AV Media – PMW-200 Product presentation PMW-200: Benefits for Corporate applications Affordability Robustness Usability Reliability Mobility Credibility Corporate Dealer Internal Use Only

15. SONY PSE – AV Media PMW-200 Sensor Dealer Internal Use Only

16. PSE AV Media – PMW-200 Product presentation PMW-200: Improved sensor 3x 1/2-inch type Exmor CMOS sensors Full HD 1920x1080 without pixel interpolation Same type and number of sensors as PMW-EX1R, but not the same generation: − sensitivity of F11 for 2000lx − S/N ratio of 56dB 12-bit column A/D converters on the chip placed on parallel (reduce power consumption) 1/2” Exmor 3 CMOS Sensors Dealer Internal Use Only

17. PSE AV Media – PMW-200 Product presentation PMW-200: Improved sensor Advantages -High sensitivity -Expands the shooting opportunities in different conditions -More colour information -More detail in low light and highlights Dealer Internal Use Only

18. PSE AV Media – PMW-200 Product presentation PMW-200: Benefits Quality of picture The high sensitivity of 3 Exmor CMOS ½ ״ sensors expands the shooting opportunities in different conditions. Better sensitivity (F11 and 56dB S/N ratio) with more information in colors, more details in low light and highlight environments. High sensitivity in different environments picture quality Easy to shoot without additional lighting Reduce the cost of rental equipment (no need for additional lighting) High sensitivity in different environments picture quality Easy to shoot without additional lighting Reduce the cost of rental equipment (no need for additional lighting) Dealer Internal Use Only

19. SONY PSE – AV Media PMW-200 Lens Dealer Internal Use Only

20. PSE AV Media – PMW-200 Product presentation PMW-200: unique lens 3 independents Rings with end stop Fixed 14 times zoom lens from Fujinon 31.4-439mm Unique focus ring mechanism : AF/MF position. (By changing the auto focus switch, the focus works either automatically or manually) Dealer Internal Use Only

21. PSE AV Media – PMW-200 Product presentation PMW-200: unique lens Macro and AF combination allows users to achieve macro footage with auto focus activation Optical image stabilizing function. Realised by the electric lens shift mechanism If the wide conversion lens is attached, the mode of the Steady Shot needs to be changed by Camera Set menu (Wide Conversion On/Off) Dealer Internal Use Only

22. PSE AV Media – PMW-200 Product presentation PMW-200: unique lens The lens has a remote connector. Zoom and Rec can be control by third parties remotes (if need Sony can provide the pin assignment information) Control of lens by Wi-Fi* with additional adaptor module CBK-WA01 from mobile devices: Iris Focus Zoom Auto Iris On/Off Auto Focus On/Off CBK-WA01 * Needs the firmware upgrade ( free of charge, available in November 2012) Dealer Internal Use Only

23. PSE AV Media – PMW-200 Product presentation PMW-200: unique lens Focus Assist functions MF Assist – manual focus assist Activate in menu. The automatic adjustment is activated near the actual focus point Expanded Focus Activate on lens grip. The centre of the shooting is magnified on the LCD panel and the VF. Peaking Activate by assignable button. Colors “White”, “Red”, “Yellow” or “Blue” and peaking level can be selected in menu One-push Auto Focus Activate by special external button. Activated temporally after pushing the One-Push AF button while in Manual Focus mode Dealer Internal Use Only

24. PSE AV Media – PMW-200 Product presentation PMW-200: Benefits Usability : Zoom x14 & 3 independent rings A real manual operation is possible with the independent focus, zoom and iris rings with end stops Zoom transition (setting by menu):linear or soft. More smoothness in zoom operations Better precision of settingwith the unique focus ring shifting mechanism achieves the full manual focus operation as well as the auto focus function More comfortable shooting, operator can use the palm camcorder with the same “reflex”, like with any shoulder camcorder (PMW-500 for example) Dealer Internal Use Only

25. SONY PSE – AV Media PMW-200 Recording formats & Media Dealer Internal Use Only

26. PSE AV Media – PMW-200 Product presentation PMW-200: Recording formats PAL and NTSC HD and SD (no mpeg IMX recording) 1080 and 720 4:2:2 50Mbps and 4:2:0 35Mbps 4:2:0 SD 4:2:2 Dealer Internal Use Only

27. PSE AV Media – PMW-200 Product presentation PMW-200: Benefits Quality of picture Recording in 4:2:2 Full HD resolution allows better color, fluid contrast, more information & more details Full HD 4:2:2 signal improves the quality of VFX works such as Chroma-key, Compositing and CGI Large colour-grading and more details ease the post-production Reduce time and budget during the post-production Large colour-grading and more details ease the post-production Reduce time and budget during the post-production Dealer Internal Use Only

28. PSE AV Media – PMW-200 Product presentation PMW-200: Recording formats Video UDF & FAT modes..MXF 50mbps HD - 24 bits, 48 kHz, 4 ch.MXF 35mbps HD - 16 bits, 48 kHz, 4 ch.MXF 25mbps SD - 16 bits, 48 kHz, 4 ch.MP4 35mbps HD - 16 bits, 48 kHz, 4 ch.MP4 25mbps HD - 16 bits, 48 kHz, 4 ch.AVI 25mbps SD - 16 bits, 48 kHz, 2 ch Audio Dealer Internal Use Only

29. PSE AV Media – PMW-200 Product presentation PMW-200: Recording formats Audio: Unique camcorder's feature on the market: 4 channels are available (2 for Internal microphone and 2 for external inputs) Dealer Internal Use Only

30. PSE AV Media – PMW-200 Product presentation Dealer Internal Use Only

31. PSE AV Media – PMW-200 Product presentation PMW-200: Recording supports SxS Memory Card SBS-32G1/64 Memory Stick Adaptor MEAD-MS01 SD Card Adaptor MEAD-SD01 SxS Memory Card SBP-16/32/64 XQD Memory Card XH-16/32 XQD – PC express Card adaptor Emergency media Dealer Internal Use Only

32. PSE AV Media – PMW-200 Product presentation PMW-200: Recording supports Dealer Internal Use Only

33. PSE AV Media – PMW-200 Product presentation PMW-200: Benefits Workflow Efficiency MXF format is a familiar industry standard. Possibility to exchange the content with other journalists. Supports MPEG HD422 50Mbps in MXF which has been widely accepted by the major broadcasters worldwide. Simple Integration of MXF and DVCAM files with existing IT and Broadcast infrastructures (SD & HD) Workflow convenience Reduced editing time (no conversion, same format & support) Quick turnaround for “On Air” Uses the same cards as full shoulder camcorders Workflow convenience Reduced editing time (no conversion, same format & support) Quick turnaround for “On Air” Uses the same cards as full shoulder camcorders News Dealer Internal Use Only

34. PSE AV Media – PMW-200 Product presentation PMW-200: Benefits Workflow Efficiency Same SD&HD recording formats as the PMW-500, PMW-350, PMW- 320. The common operationabilty with the other XDCAM HD422 camcorders such as the PMW-500 and the PMW-100 enhances the operational convenience. Same large choice of recording media (cards SxS, SD, MS, XQD). SD, MS & XQD cards in emergency case are available widely High-speed Data Transfer from cards to PC/MAC or server (8min. to ingest 120min. video in HD422) Reduced editing time (no conversion, same format & support) Quick turnaround for “On Air” Uses the same cards as full shoulder camcorders Reduced editing time (no conversion, same format & support) Quick turnaround for “On Air” Uses the same cards as full shoulder camcorders Dealer Internal Use Only

35. SONY PSE – AV Media PMW-200 Useful Recording Settings Dealer Internal Use Only

36. PSE AV Media – PMW-200 Product presentation PMW-200 : Useful Recording Settings WiFi Remote* Needs the optional WiFi adaptor module: CBK-WA01. Price list: 606,07 € The CBK-WA01 can be connected to the Option connector next to the HDMI connector. The metal bracket is supplied with the PMW-200 to fixe the CBK-WA01 on the handle Camcorder control: − Lens: Iris, Focus, Zoom, Auto Iris On/Off, Auto Focus On/Off − White balance: R Gain, B Gain, AWB − REC, STOP, PLAY, REV, FWS, PREV, NEXT, TOP, END, REC REVIEW Mobile devices: Android Smart Phone/Tablet, iPhone, iPad. The full list will be available in November 12 CBK-WA01 * Needs the firmware upgrade ( free of charge, available in November 2012) Dealer Internal Use Only

37. PSE AV Media – PMW-200 Product presentation PMW-200 : Useful Recording Settings Picture Cache function Activation by menu. PMW-200 can use its internal memory to store the image being captured, before the recording button is pressed (15 seconds at maximum). In VF and LCD srceen the green point indicate the activation of function Continuous Recording Activation by menu. The multiple clips can be recorded as a single clip. The ingest to the editing system is easy and faster FULL AUTO mode Activation by external button. Iris, gain and electric shutter are controlled automatically. CACHE REC Dealer Internal Use Only

38. PSE AV Media – PMW-200 Product presentation PMW-200: Benefits Usability Picture cache function. PMW-200 can use its internal memory to store the image being captured, before the recording button is pressed (15 seconds at maximum) Capture without loss the important moment Shoot without stress Produce the quality pictures, despite the poor conditions Capture without loss the important moment Shoot without stress Produce the quality pictures, despite the poor conditions News Dealer Internal Use Only

39. PSE AV Media – PMW-200 Product presentation PMW-200 : Useful Recording Settings Shutter Angle Setting Standard electric shutter speed setting: 1/100 seconds Shutter setting in angle : 216, 180, 172.8, 150, 144, 90, 86.4, 72, 45, 22.5 and 11.25 degree. Useful in combination with the Slow & Quick motion. (The ratio between exposure term and a frame term is always consistent) Slow Shutter & Extended Slow Shutter Slow shutter: 2, 3, 4, 5, 6, 7 and 8 frames. The Slow shutter activate for shooting in low light and moving objects with a special effect of afterimage. Extended Slow Shutter: 16, 32 or 64 frames for extremely high sensitivity Dealer Internal Use Only

40. PSE AV Media – PMW-200 Product presentation PMW-200 : Useful Recording Settings Equivalent “shutter speed” value: 59.94i mode: 50i mode 2 frames=1/15 sec 3 frames= 1/10 sec 4 frames= 1/7.5 sec 5 frames= 1/6 sec 6frames= 1/5sec 7 frames= 1/4.3 sec 8 frames= 1/3.8sec 16 frames= 1/1.9 sec 32 frames= 1.1 sec 64 frames= 2.1 sec 2 frames=1/12.5 sec 3 frames= 1/8.3 sec 4 frames= 1/6.3 sec 5 frames= 1/5 sec 6 frames= 1/4.2sec 7 frames= 1/3.6 sec 8 frames= 1/3.1sec 16 frames= 1/1.6 sec 32 frames= 1.3 sec 64 frames= 2.6 sec Dealer Internal Use Only

41. PSE AV Media – PMW-200 Product presentation PMW-200 : Useful Recording Settings 2x SxS Memory Card Slots with slot selection The recording time on a 64GB card in 422/50Mbps is approx 2 hours Auto switch from slot A to B when the first card is full (without drop or TC changes) Full card A can be remove during the recording on card B Slot selection is useful for faster organization of editing (for example: card A for interviews, card B for cutting sequences) Content copy is possible between two slots Parallel recording on two cards is NOT possible Slot select Dealer Internal Use Only

42. PSE AV Media – PMW-200 Product presentation PMW-200: Benefits Affordability Possibility to use the emergency consumer medias like XQD cards for 4:2:2 50Mbps recording and SD/MS cards reduces the price of total package. These cards are available widely Economic media Consistency with XDCAM EX accessory range Economic media Consistency with XDCAM EX accessory range Dealer Internal Use Only

43. PSE AV Media – PMW-200 Product presentation PMW-200 : Useful Recording Settings Internal Use Only Internal Use Only Multi-camera operation Genlock In & Time Code In/OUT When select IN on the select switch:“TC In” and “Genlock In” are selected When select OUT: “TC Out” and “Video Out” are selected HD/SD-SDI & HDMI Interface SDI & HDMI in the same time Robust protection of connection interfaces SDI Down-conversion from HD to SD The Rec Trigger signal can be sent through SDI to link an external recording device (activated in Menu) USB2.0 (Device, not host) The camera works as the memory card reader/writer with PC & MAC

44. PSE AV Media – PMW-200 Product presentation PMW-200: Benefits Reliability Robust protection of all inputs, outpus & SxS slots reduces the dust ingest & extends the life time of product 2 years of Prime support warranty with loan unit offered ensures the minimal downtime Media SxS recovery service helps to safeguard content Free software & firmware downloads for fast & improved workflow Minimal downtime in case of failure Safeguard content of SxS Reduce time with simple & fast upgrades Minimal downtime in case of failure Safeguard content of SxS Reduce time with simple & fast upgrades Dealer Internal Use Only

45. PSE AV Media – PMW-200 Product presentation PMW-200: Benefits Affordability Consistency with XDCAM EX battery range, the same recording medias reduce the cost of PMW-200 if the videographer already owns the XDCAM EX camcorders Perfectly synchronized with Timecode and Genlock. Good ratio price/quality for multi camera system. Value for money Economic media Consistency with XDCAM EX accessory range Affordable price for multi camera system Economic media Consistency with XDCAM EX accessory range Affordable price for multi camera system Dealer Internal Use Only

46. SONY PSE – AV Media PMW-200 Creative recording settings Dealer Internal Use Only

47. PSE AV Media – PMW-200 Product presentation PMW-200 : Creative Recording Settings Slow & Quick Motion function For PAL: 1920 x 1080P 1-30 fps (.MP4) 1-25 fps(.MXF) 1280 x 720P 1-60 fps (.MP4) 1-50 (.MXF) For NTSC: 1920 x 1080P 1-30 fps (.MP4 and.MXF) 1280 x 720P 1-60 fps (.MP4 and.MXF) Slow motion shooting is possible only with the SxS Pro or SxS-1 cards. Not guaranteed with the consumer recording media (XQD,MS and SD cards) Dealer Internal Use Only

48. PSE AV Media – PMW-200 Product presentation PMW-200 : Creative Recording Settings Interval Recording function The camera intermittently records signals at predetermined intervals -Shooting of long periods of time (flower’s opening) -Creating the special effects of extremely quick motion (building construction) Dealer Internal Use Only

49. PSE AV Media – PMW-200 Product presentation PMW-200 : Creative Recording Settings Picture Profile −Create the unique and customised picture setting. Copy to card and recall this setting to second camera Preset Gamma [Standard1] Equivalent to SD Camcorder [Standard2] x4.5 Gain [Standard3] x3.5 Gain [Standard4] SMPTE-240M equivalent [Standard5] ITU-R709 equivalent [Standard6] x5 Gain [Hyper1] 325% D-range, 100% output [Hyper2] 460% D-range, 100% output [Hyper3] 325% D-range, 109% output [Hyper4] 460% D-range, 109% output Preset Matrix SMPTE240M ITU-709 SMPTE WIDE NTSC PAL HG gamma curves Dealer Internal Use Only

50. PSE AV Media – PMW-200 Product presentation PMW-200 : Creative Recording Settings Picture Profile Multi Matrix mode: Color correction or Multi Matrix −Color correction : change one colour with better precision, wider range of colour selection and minimal set up time −Multi Matrix : change 16 distinct colours (each colour has an independent setting) Multi Matrix with fixed range Colour correction with variable range Dealer Internal Use Only

51. SONY PSE – AV Media PMW-200 General information Dealer Internal Use Only

52. PSE AV Media – PMW-200 Product presentation PMW-200: Body & handling −Compact lightweight body: 2,5kg −Power consumption: approx. 12.8 W −Battery (BP-U90) operating time: 6 hours By activation the Status button, the number that the mounted battery has been charged is displayed. Useful function for rental activity and broadcast stock management BP-U90 BP-U60 BP-U30 Dealer Internal Use Only

53. PSE AV Media – PMW-200 Product presentation PMW-200: Benefits Ergonomics, lightness & balance Operation weight 2,5 kg Perfect balance between battery and lens weight Flexibility of LCD screen positions allows shootings in different situations (in height, at ground level, one hand handling) Low power consumption approx. 12.8W (Over 4hours operation with a BP-U60 battery) Easy to carry and comfortable shoot Extreme mobility during the shooting Capture all important events without being tired and with operational battery Reduce luggage costs, no need to put in checked baggage Easy to carry and comfortable shoot Extreme mobility during the shooting Capture all important events without being tired and with operational battery Reduce luggage costs, no need to put in checked baggage Dealer Internal Use Only

54. PSE AV Media – PMW-200 Product presentation PMW-200 warranty * −Support coverage 2 years −Multilingual telephone helpline staffed by technical experts −Collect-and-deliver repair service −Free logistics −Loan unit offered (if repair is likely to exceed 7 days) * EU, Norway and Switzerland Dealer Internal Use Only

55. PSE AV Media – PMW-200 Product presentation PMW-200: Supplied Accessories Dealer Internal Use Only

56. PSE AV Media – PMW-200 Product presentation BC-U1 Shotgun microphones ECM-673 / ECM-680S Battery BP-U60 Memory Stick Adapter MEAD-MS01 SD Card Adapter MEAD-SD01 USB Reader/Writer SBAC-US10 UHF Wireless Microphone UWP-V1 PMW-200: Optional Accessories BC-U2 Battery BP-U30 Battery BP-U90 Accessories pack ACC-U60 Consumer media XQD cards Card 16/32 GoAdaptorXQD card’s reader Shotgun microphone ECM-MS2 Dealer Internal Use Only

57. PSE AV Media – PMW-200 Product presentation Thank you