1. St. Francis Xavier University BSAD 432 Retail Management Professor Bobbi Morrison

2. Agenda  Introductions  To each other; to retailing; to the course

3. Professor Bobbi Morrison What is Retailing? Retailing encompasses the business activities involved in selling goods and services to consumers for their personal, family, or household use. It includes every sale to the final consumer with emphasis on goods rendered without transformation.

4. Professor Bobbi Morrison Test Your Knowledge…  What is the largest retailer in the world?  What is the largest Canadian retailer?  List 10 Canadian-based retailers.  How much revenue is generated by Canadian retailers annually?  How many Canadians are employed in retail?

5. Professor Bobbi Morrison Contact Information  Schwartz School 346  Phone 867-2438  Email bmorriso@stfx.cabmorriso@stfx.ca  Office HoursTuesday 11:20-12:35 Wednesday 9:30-1:00 Thursday 9:50-11:05 Others By Appointment

6. Professor Bobbi Morrison Introductions  Name  Favourite Retailer and Why

7. Professor Bobbi Morrison Course Objectives The objectives of this course are: To focus on the importance of the retailer as an intermediary in the supply chain; To provide an introduction to the Canadian retail environment with a focus on the competitive environment, types of retail organizations and recent trends and developments; To examine each of the components of the retail strategy mix including location, merchandise management, pricing, promotion and operational considerations; To encourage interest in the retailing industry for students who plan to pursue employment in this area; To engage students in class discussion and participation in groups and in- class; and To provide an opportunity to practice and further develop effective communication skills.

8. Professor Bobbi Morrison Course Materials Textbook Berman, Evans, Hiltz, Mahaffey, Retail Management: A Strategic Approach, 1 st Cdn ed., Pearson Education Canada: Toronto, 2005. Course Pack A collection of required assigned cases available for purchase through the campus bookstore

9. Professor Bobbi Morrison Course Grade Midterm 20 Retail Institutions Assignment10 NewsWatch Assignment20 Participation 10 Final Exam40 100

10. Professor Bobbi Morrison Course Schedule  www.moodle.stfx.ca www.moodle.stfx.ca