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WINTER 2012 BSAD 434 Integrated Marketing Communications Dr. Denton Anthony.

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Presentation on theme: "WINTER 2012 BSAD 434 Integrated Marketing Communications Dr. Denton Anthony."— Presentation transcript:

1 WINTER 2012 BSAD 434 Integrated Marketing Communications Dr. Denton Anthony

2 Professor Denton Anthony Introductions Contact me: Phone Websitewww.stfx.ca/people/danthonywww.stfx.ca/people/danthony Office Hours: Will be posted outside of office door and on my website.

3 Professor Denton Anthony Todays Class Student Introductions Course Overview Objectives Student Evaluation Course materials Brief course introduction

4 Professor Denton Anthony Introductions Name Where you are from Area of study Plans upon graduation (if graduating,…), if you have any,…. Something interesting about yourself,…..

5 Professor Denton Anthony Review of Course Materials Course Outline Daily course schedule and class assignments Textbook Website –

6 Professor Denton Anthony Marketing Communications Defined The coordination and integration of all promotion tools and sources within an organization to maximize the impact on consumers and other end- users at minimal costs.

7 Professor Denton Anthony F I G U R E 1. 3 The Components of Promotion ProductPricePromotionDistribution AdvertisingSales PromotionsPersonal Selling Database Marketing Direct Response Marketing Sponsorship Marketing E-Active Marketing Public Relations Alternative Marketing Social Media

8 Professor Denton Anthony Advances in information technology Changes in channel power Increase in global competition Increase in brand parity Emphasis on customer engagement Increase in micro-marketing F I G U R E 1. 7 Reasons for Integrating Communications

9 Professor Denton Anthony Emerging Trends Marketing Communications Emphasis on accountability and measurable results Changes in tasks performed by key individuals Explosion in the use of alternative media

10 Professor Denton Anthony Assignment for next class Read chapter 2


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