1. MicroTeaching 4-02-2012 1Brown Persuasive Techniques

2.  Specific appeals to the logos and pathos of an audience trying to get them to think, feel, act in a certain way  Typically used in advertising and in persuasive speeches or writing 2Brown Persuasive Techniques

3.  Appeal to logic  Any type of argument based on facts, reasons, appealing to critical thinking and what “makes sense” to an audience 3Brown Persuasive Techniques

4.  Appeal to emotions or feelings  Creating apathy in the audience trying to get them emotionally invested rather than logically. 4Brown Persuasive Techniques

5.  Work in your table groups or with a partner to fill out the Persuasive Techniques worksheet  Remember there’s a front and a back!  Use your prior knowledge and the context clues to cut and paste the word banks into the correct blank spot  Raise your hands with questions  You have 10 minutes! 5Brown Persuasive Techniques

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7.  Using tests, statistics or information that sounds “scientific” to prove that one product or person is better than another “Four out of five dentists recommend Colgate.” OR “73% of Americans believe this Romney will do a better job – can they all be wrong?” 7Brown Persuasive Techniques

8.  Statement usually found near the conclusion of a commercial message that summons the consumer to act. “Click Here” OR “Download Now” OR “Start your free trial today!” 8Brown Persuasive Techniques

9.  Repeating a name, slogan or product over and over in the same advertisement “Save you more at the Room Store” repeated at least four times in the same advertisement OR “He says he didn’t know” repeated over and over about a politician in the same advertisement. 9Brown Persuasive Techniques

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11.  Using diction that carries with it a heavy emotional charge Deadbeat dad vs. financially burdened father OR Torture vs. enhanced interrogation techniques OR Socialized medicine vs. universal health care 11Brown Persuasive Techniques

12.  Suggesting that association with a person or product can make you special The people who drive Audis wear fancy clothes, live in mansions, or go to great places. 12Brown Persuasive Techniques

13.  Convincing us to accept someone or something because of its popularity Everybody’s got an iphone! OR Everyone’s doing it! 13Brown Persuasive Techniques

14.  Using a famous person to try to make you buy or support something or someone Tim Tebow wears Nike clothing, and if you want to be like him, then you should, too! 14Brown Persuasive Techniques

15.  Trying to show that a person or product is good for “ordinary” people, because a person is “just like you” and understands you An ordinary looking family sits together at a table to eat a Kraft Macaroni and Cheese. OR Obama shows pictures of himself playing with a dog or with his children, wearing casual clothing. 15Brown Persuasive Techniques

16.  Identify the persuasive techniques used in the following commercial: Dr. Scholl's 16Brown Persuasive Techniques

17. Band Wagon Snob Appeal Loaded Language Repetition 17Brown Persuasive Techniques

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19. Glittering Personality—Brad Pitt Snob Appeal? 19Brown Persuasive Techniques

20.  AquaFresh AquaFresh 20Brown Persuasive Techniques

21. Facts/Stats Just Plain Folks Loaded Language? 21Brown Persuasive Techniques

22.  Which techniques are the most effective?  In advertising? http://www.youtube.com/watch?v=_PE5V4Uzobc http://www.youtube.com/watch?v=IbbLCvUtHGo &feature=endscreen&NR=1  How about in writing? 22Brown Persuasive Techniques

23.  http://www.youtube.com/watch?v=7accd4c7 0oA http://www.youtube.com/watch?v=7accd4c7 0oA  http://www.youtube.com/watch?NR=1&v=P6 R404c1NB0&feature=endscreen http://www.youtube.com/watch?NR=1&v=P6 R404c1NB0&feature=endscreen  Glittering Personality! Go Yankees! Brown Persuasive Techniques23