1. Fecha Telefónica I+D Preparing for FP7 with standards in the horizon A biased view jkj A CCELERATE TO I NCREASE O UR L EADERSHIP

2. Telefónica I+D ACCELERATE TO INCREASE OUR LEADERSHIP 1 The situation e-Mobility SRA available, ICT programme defined FP7 is coming From experience in FP6, and with industrial impact of EU driven initiatives increasing can any challenge be launched on general methods of approach ? From FP7 (and FP6) much more is expected than mere technical advance: impact on society, industry and business is being demanded, with standardization an intermediate must

3. Telefónica I+D ACCELERATE TO INCREASE OUR LEADERSHIP 2 How can this period be shortened ? FP6 FP7 STANDARDSSTANDARDS IMPACT Supplier & operator mediation, market preparation Time

4. Telefónica I+D ACCELERATE TO INCREASE OUR LEADERSHIP 3 Challenge ( proposal ? ) #1 Sometimes, simple is better Besides properly managing complexity, which is a goal, simplicity in itself is sometimes a powerful innovation Examples in the computer world... in sensor networks...

5. Telefónica I+D ACCELERATE TO INCREASE OUR LEADERSHIP 4 Challenge ( proposal ? ) #2 Keep usability, including deployability, in sight In large projects, with European competitiveness in sight, these issues can not be overlooked... for example,... if mobile bit rates are going to increase by ten, how are new access point going to become widespread ?

6. Telefónica I+D ACCELERATE TO INCREASE OUR LEADERSHIP 5 Challenge ( proposal ? ) #3 Maintain effectively balanced consortia If impact in society and business is expected, multiple points of view are mandatory... balance in consortia goes beyond numerical representation from different sectors

7. Telefónica I+D ACCELERATE TO INCREASE OUR LEADERSHIP 6 Challenge ( proposal ? ) #4 As you do not forget the basic laws of physics,do not forget the basic laws of business In some cases in might be unrealistic to assume that public institutions will bear the financial burden of introducing innovative technologies... for example, how will the deployer of WSN benefit from its effort...... a cheap mobile terminal does wonders with system acceptance (and the other way round, too)...

8. Telefónica I+D ACCELERATE TO INCREASE OUR LEADERSHIP 7 Thank you !