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Which Business Is Best? A Global Entrepreneurial Marketing Exercise Project Overview Teacher Planning Work Samples & Reflections Teaching Resources Assessment.

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Presentation on theme: "Which Business Is Best? A Global Entrepreneurial Marketing Exercise Project Overview Teacher Planning Work Samples & Reflections Teaching Resources Assessment."— Presentation transcript:

1 Which Business Is Best? A Global Entrepreneurial Marketing Exercise Project Overview Teacher Planning Work Samples & Reflections Teaching Resources Assessment & Standards Learning Areas Levels Objectives Software Description Author Documents EMS, Business Studies, Lifeskills, Maths, Technology, Arts, drama & Culture Grades 7-12 (specifically Gr 8) Pupils: Cross-curricular & Critical thinking training, developing creative & innovative entrepreneurs, financial skills, marketing skills, real-life decision-making, co-operative team-work, collaboration with community. Teachers: Providing resources so that teaching is pupil-centred, teacher-training (especially cross-curricular), skills training, collaboration with regional & global community. MS Word, Excel, Powerpoint, Movie Maker, Photostory 3, CamStudio An innovation within an innovation! The teacher receives a CD (or can access it on the Net) & one day’s training. The CD outlines in full an entire project on deciding which of the 2 franchise businesses is the most viable. The CD contains pupil & teacher resource material, assessment rubrics, instructions, voice-over & visual tutorials. The pupils are divided into 2 teams and each team, (after due research) has to prepare a marketing presentation (PPoint, movie, stop-frame animation, photostory etc – any digital format) which the class assesses. Final winners go forward to the regional competition and so on until an international winner is identified. Prizes & training are sponsored. These provide the impetus for teachers & pupils engage &, hopefully, allow them to win (& use) more technology. Gaye Pieterse, Durban Girls’ College, Durban, South Africa

2 Which Business Is Best? A Global Entrepreneurial Marketing Exercise Project Overview Teacher Planning Work Samples & Reflections Teaching Resources Assessment & Standards Teacher Planning and Management Click the documents below to help you understand the context of this exemplary learning project: Background & Planning: A synopsis of the origin and objectives of the learning project, including the manner in which the project was planned and managed. Classroom Images: Images of the classroom to give you a better feeling for how the project was implemented. Documents

3 Which Business Is Best? A Global Entrepreneurial Marketing Exercise Project Overview Teacher Planning Work Samples & Reflections Teaching Resources Assessment & Standards Work Samples, Teacher and Student Reflection Click the documents below to see work samples and reflections from the teachers and students: Student Work Samples: Examples of student work generated through participation in this learning project. Teacher Reflection: Thoughts and reflective comments from the teachers involved, including advice for future implementations. Student Perspective: Comments on how the students perceived the learning that occurred. Documents

4 Which Business Is Best? A Global Entrepreneurial Marketing Exercise Project Overview Teacher Planning Work Samples & Reflections Teaching Resources Assessment & Standards Teaching Resources Click the documents below to view the teaching resources used in the teaching of this learning project: Student Project Overview: An overview of required tasks. Other Teaching Resources Documents

5 Which Business Is Best? A Global Entrepreneurial Marketing Exercise Project Overview Teacher Planning Work Samples & Reflections Teaching Resources Assessment & Standards Assessment and Standards Click the documents below to see the assessment rubrics and standards cover in this learning project: Assessment Rubrics: Examples of assessment rubrics provided to students showing how the project was assessed. Mapping the Standards: Mapping this project’s learning objectives against curriculum standards. National Educational Technology Standards for Students (NETS): Performance indicators for technology-literate students. Documents


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