1. Internet Marketing Presented by Bob Fuhrman

2. About your Instructor Franchise Consultant since 2004 Licensed Realtor – State of New Jersey

3. Agenda Topics FranServe Corporate Lead Program Pay Per Click Advertising Third Party Resources Franchisor Relationships

4. Webinar Ground Rules  Participation & Questions are Welcomed  Mute Your Phone (If You Have Background Noise)  Share Your Experiences  Open Your Mind To Learning  Positive Attitude  Joint Success

5. Internet Lead Name: Joe Smith E-mail: joesmith@gmail.comjoesmith@gmail.com Address: 164 Jones Road City: Pittsburgh State: PA 11126 Day Phone: 123-456-7890 Evening Phone: 789-456-1230 Best Time to call: Evening Capital to invest: 50,000 – 100,000 Investment Time Frame: 3 to 6 months Preference of location: Florida Comments: Relocating to Orlando

6. Why Internet Leads? Generating leads to respond to existing demand – not creating demand

7. Lead Sources  Endless Supply of Sources  Be creative – think out of the box  Don’t be afraid to experiment  The internet is constantly evolving – take advantage of new opportunities

8. FranServe Corporate Lead Program  Leads exclusive to you – No other consultant receives your lead  Arrive in your email box real time  Come from several different websites – draw from a wide selection of franchise seekers – tier 1 $20 – tier 2 $32 – double confirmed desire to speak with a Franserve consultant  Don’t arrive all at once – control of lead flow  Franchise Partner leads and general consulting  Easy to order – support web site – can put on hold for any reason

9. Pay Per Click Advertising  Generate leads using major search engines  Google Adwords – Bing – Yahoo  Third Party Assistance for placement  Social Networking

10. New Jupiter Media  Designs and manages PPC Campaigns  2005 – one of about 100 Google Gold Providers  All account reps certified by Google  Jason Berkowitz 732-749-9120  www.myadwordexpert.com www.myadwordexpert.com  Set up fee $995 – 15% of monthly ad spend

11. Pay Per Click Resources  Google www.adwords.google.com www.adwords.google.com  Bing www.adcenter.microsoft.comwww.adcenter.microsoft.com  www.goodkeywords.com www.goodkeywords.com  www.redhotmarketing.com www.redhotmarketing.com  www.ppcgeeks.com www.ppcgeeks.com  Ultimate Guide to Google Adwords – Perry Marshall  Pay Per Click Search Engine Marketing For Dummies

12. Social Networking  LinkedIn – B to B 45 Million+ users  Join Groups – online question and answer  Build a reputation as a category expert  Facebook – over 600 Million searches a month  Franserve University – All on the support website – Webinars on demd LinkedIn Strategies - Networking Series presented by Frank Agin of AM Spirit Bus. Conn. Social Media strategies– PR Brigade Social Media webinars - WSI

13. Social Networking Resources  The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff – Clara Shih  Facebook – www.facebook.com/advertisingwww.facebook.com/advertising  How To Really Use LinkedIn – Jan Vermeiren  http//blog.linkedin.com http//blog.linkedin.com  http//www.insidefacebook.com http//www.insidefacebook.com

14. Third Party Lead Generation  www.franchiseexpo.com www.franchiseexpo.com  www.franchiseclique.com www.franchiseclique.com  www.franchiseworks.com www.franchiseworks.com  www.franchisesolutions.com www.franchisesolutions.com  www.franchiseforsale.com www.franchiseforsale.com  www.executive-leads.com - thru Franserve support site - $45-$65 targeted corporate executives - financials/call verified - Eric Guess 214-550-0717 www.executive-leads.com  www.5thavenueleads.com – Natalie Nutter 610-871-1651 www.5thavenueleads.com  Franchise Seeker - $26  Outplacement Candidates - $58.75  Call Verified – confirmed interest – capital – location - $76

15. Franchisor Relations – Quick Start Your Business Shrink the portfolio and speak with 30-40 franchisors (our partners) and ask the following:  What makes your business so special  Do you have an Item 19 in your FDD  Who is your ideal candidate  What is your cause of action upon receipt of referral

16. Rebound Leads Tap in to Franchisor Lead Flow – why?  No territory Available  Not financially qualified  Lack of necessary experience or skill sets  Absentee vs. Active ownership

17. Wishing You Much Success! Please complete online evaluation form located on the FS University cover page