2 Definition: PUBLIC SERVICE ANNOUNCEMENT “Defined by the Federal Communications Commission as an unpaid announcement that promotes the programs of government or voluntary agencies or that serves the public interest. PSAs can be produced for television and radio broadcast.” aba.org
3 Definition: PUBLIC SERVICE ANNOUNCEMENT “Announcements that inform the public about safety and health information, community services or public affairs. Produced and programmed much like commercials, but usually not produced for profit.” PBS.org
4 Public Service Announcement: You will individually:Select a topicResearch the topicWrite and pitch proposalWrite scriptDraw storyboardsDirect and shoot video (if youact it must be a small part)Edit video
5 Public Service Announcement: Can be aired on ourMorning Bulletinand on Student DV (cable)Can be entered in County Fairand SEVA Awards
6 Public Service Announcement: Our assignment is exactly60 seconds plus 3-5seconds of credits.Everything must be originalMusic and images. (Photosfrom the Internet will disqualifyyour project.)
49 PALS PE Personal Activity Logs PSA TopicsPALS PE Personal Activity LogsFor broadcast onMorning Bulletin
50 PSA TopicsStudent Ideas? Discuss unlisted ideas with your teacher for pre-approval
51 PSA Examples Successful PSAs: Tell a story Use a voiceover Gives facts Refer viewer to a resourcefor additional information.
52 PSA ExamplesPSA Student ExamplesExamples from Mr. Clark’s Lecture
53 Preproduction Teacher presents topics Students commit to one Student pitches idea to teacherStudents begin research of topicStudents brainstorm ideasStudents identify a Method of Advertising
54 Preproduction Students pitch concept to teacher Students write concept:Your name, period and date in the upper right hand corner.· Topic: (selected from the list)· Actors:· Hook: (what is going to keep you audience from changing the channel?)· Facts: (what do you want your audience to know about this issue you are presenting)· Locations: (where are you shooting?)
55 Preproduction Students develop A/V script Split column format (Example: Next slide)
56 XLS: Camera is on Person #1’s house. VideoAudioSecondsLS: Person #1 is lying across a glider and is talking on the phone. Then person #1 receives a text message.Narrator: “We were best friends, and we used to tell each other everything.”5ECU: Close up on the text message.Narrator: “Then things changed when he came into the picture”MS: Person #1 is sitting on the stairs talking on the phone, camera is angled upward at the person.Narrator: “At first she was happy, and told me every detail”MS:Person#1 is lying down on the stairs, the phone rings, she looks at the phone, doesn’t answer it, and tosses it away. Camera is angled downward on her.Narrator: “But then she stopped calling. When I tried to call her, she didn’t pick up.”6XLS: Camera is on Person #1’s house.Narrator: “She barely came to school anymore and never answered the door.”3MS: Person #1 drinks from a bottle. Sitting in the closet; cornered. Camera is angled downward. (Voice Over)Narrator: “What was she doing? Rumors were spreading that her boyfriend was beating her, but if that was the case wouldn’t she tell me?”8
57 Preproduction Students draw storyboards Students take turns drawing frames.Each student initials the corner of the frame they drew.Storyboards are always done on national commercials and PSAs for client approval.
58 Production Students shoot projects Locations outside of school are more interestingRecord narration track right into camera
59 Post Production Edit Project Copyright Issues Music Royalty Free Garageband / Sony Acid ExpressImagesMake a playable DVD for SEVAs