2. Wendel’s

3. Slide 1: History & Major Accomplishments Slide 2: Product Slide 3: PriceSlide 4: Marketing Communications Slide 5: DistributionSlide 6: ConclusionSlide 7: Works Cited

4. Who? Wendel’s wife Ethel owned restaurant in Vancouver in the 60’s that served fresh made food Wendel’s opened, tradition followed by daughter (Erika) and granddaughter (Diane) When? 1997 What? Café and Bookstore/Truefoods Where? Fort Langley, BC Accomplishments Gluten Free Products (with good taste)[certified by GFCO]

5. Books Hand Picked/Selected By What’s Popular Today Request to Have Ordered In* *No Extra Cost Or Prepayment Food and Beverages espresso bar, fresh baking, breakfast, entrees, desserts- All made fresh on spot* Options to choose wheat free/dairy free *number one priority fresh products Truefoods Wendel’s Food Brand-bagged cookies, ready to bake frozen cookies and muffins, ready to serve (fresh or frozen) tarts, cookies, squares and biscotti. Bookstore - Café – Truefoods

6. Books Prices pre-set (Same as though going to another bookstore) Buyer Rewards Program Food and Beverages - Truefoods Prices Slightly Higher Due To Quality of Food Ingredients (No Shortcuts Taken)

7. Books - Food and Beverages - Truefoods Advertising/ Sales Promotion (incl. Books-Food/Beverages-Truefoods) Magazine ads, Newspaper ads Events and Sponsorship (incl. Food/Beverages-Truefoods) Farmers Market, Various Festivals, Occasionally Sponsors, Gluten Free Expo in Vancouver Next Year Public Relations/Internet (incl. Books-Food/Beverages-Truefoods) Website for location/Website for Truefoods Facebook Twitter YouTube

8. Books - Food and Beverages - Truefoods Online Bookstore Catering Local Grocery Stores (Truefoods):

9. Received by local market? Positively Trustworthy Unique/Different Healthy Convenient

10. http://www.wendelsonline.com/ http://www.wendelstruefoods.com/