1. The Sci/Tech Community, Societies and Scholarly Publishing October 2001 Paul Canning Director, Publication and Information Marketing

2. History of the IEEE History of the IEEE o 1884: 5 major industrialists including Thomas Edison prepare for the first Electrical Exhibition o prominent members such as Nicolai Tesla, Alexander Graham Bell, Guglielmo Marconi o the tradition continues: Andy Grove, Vin Cerf, David Boggs (Ethernet), and others...

3. A Tradition of Firsts o The first paper published on the Internet in IEEE Transactions on Computing o The word “Software” is used for the first time in IEEE Transactions on Computing

4. IEEE’s three core businesses 51% 25% 20% 4%

5. IEEE Membership Growing since 1884 IEEE Membership Growing since 1884 (in thousands)

6. IEEE membership statistics o Employment 60% corp, 15% acad, 11% govt o Geography 62% US, 38% non-US o Education 29% PhD, 38% grad, 31% BS/BA o Age 58% 45 or younger o Gender 93% male / 6% female

7. IEEE Conferences Over 300 conferences each year worldwide (80 in Asia) Over 100,000 attendees Run by experts in the field, not staff Perceived by members & customers to be fastest way to cutting edge info

8. Defining customer value Source: Philip Kotler, Marketing Management, 8th Ed. Customer- Delivered Value Total Customer Value/ Total Customer Cost =

9. 7 factors of customer- delivered value 1. Depth of content 2. Quality of content 3. Usage 4. Online product features 5. Communication 6. Customer Support 7. Price

10. IEEE = depth of content o IEEE/IEE Electronic Library… All IEEE & IEE journals, conferences & standards with INSPEC subset 13 year backfile Over 700,000 articles Over 4,000 publication titles From more than 400,000 authors o Over 30% of world’s literature

11. IEEE = quality of content Source: ISI 1999 Journal Citation Report o 9 of Top 10 in Elect Eng (205 journals analyzed) 28 of Top 30 42 of Top 60 o 8 of Top 10 in Telecommunications (45 journals) o 7 of Top 10 in Computer Sci H’ware & Architecture (314 journals) 2 of Top 5 in Computer Theory & Methods 4 of Top 10 in Software, Graphics & Programming 4 of Top 10 in Information Systems 2 of Top 10 in Artificial Intelligence o 3 of Top 10 in Applied Physics (48 journals) o 4 of Top 10 in Robotics & Automation (67 journals) o #1 cited journals in Aerospace, Biomedical Engineering, Manufacturing & Transportation!

12. 6 New Publications in 2002 o IEEE Antennas and Wireless Propagation Letters o IEEE Transactions on Mobil Computing o IEEE Transactions on Molecular, Cellular and Tissue Engineering o IEEE Transactions on Nanotechnology (online only) o IEEE Pervasive Computing Magazine o IEEE Transactions on Wireless o Communications

13. IEEE online product features Fallen behind in feature development

14. IEEE subscriber online usage May - July 2001 o 3.1 million PDF’s downloaded May - July 2001 o 700,000 documents available o 4.4 views per article

15. CommunicationCommunication Established Library Advisory Council Added Customer Relations Mgr

16. Customer support Centralizing customer support at IEEE Adding to staff

17. Price of engineering journals Source: Library Journal April 2001

18. How IEEE sets its prices 2001 prices of engineering journals / equalized to 500 pages $1,000

19. Price v. value of online usage o 3.1 million PDFs used by IEEE customers May - July 2001 1,033,000/month average o Avg NFP copyright fee = $14.60 IEEE = $10, ACM = $5, ACS = $20, AIP = $18, IEE = $20 o At $14.60/article = – $15 million/month o Or $180 million/year in customer delivered value

20. IEL provides outstanding value o Package –ASPP –POP Plus –IEEE Standards –IEE Print –INSPEC subset –TOTAL –IEL price o Package price $24,995 $ 42,995 $ 40,000 $ 9,725 $ 6,600 $124,310 $84,995

21. Electrical Engineering Journal Price & Citation Value Map

22. The problem of pricing vs online costs

23. IEEE pricing in 2002 o Will continue to deliver value to our customers o IEEE Board has voted to be 2/3 of average price… o Look at total expenditure, not just % increases

24. News for libraries 2001 “What’s New @ IEEE for Libraries” opt-in e-mail newsletter www.ieee.org/whats-new Wiley - IEEE Press IEL User Group dhelman@MIT.EDU

25. IEEE Values Not-for-profit organization Mission is to serve members to disseminate information Publish high-quality material at below market average prices Survive, and grow, in a competitive environment

26. IEEE Congratulates CONCERT on its Third Anniversary