Presentation on theme: "What do I do? Stephen Giles Certified Internet Marketing Consultant."— Presentation transcript:
What do I do? Stephen Giles Certified Internet Marketing Consultant
My Background Physics graduate – Durham University Engineering graduate traineeship - Rolls Royce Aero Engines IT industry specialist, salesman and account manager – IBM Software salesman and sales manager – Parametric Technology Software solution sales manager and UK general manager – Tecnomatix Technologies Self-employed internet marketing consultant Now applying successful track record of sales, sales management, marketing and business development plus general business management to help small to medium-sized businesses improve their use of the internet – providing a positive return on investment for websites and web-based (online) marketing
Today's Business Environment The web is the fastest-growing and most cost-effective way of marketing your business Potential customers / clients no longer ‘surf’ the web – they search systematically In order to present yourself effectively on the web you have to do it better than your competition Just having a website is no longer enough… …but you need experts or specialists to help you to achieve the best results – not just experts in technology, but experts in how to exploit the potential offered by that technology – people with a strong marketing and business background
How We Do It – The WSI Internet Solutions Lifecycle™
The ABCs of Internet Marketing Success™ for Your Business I can provide: A - Affordable Website Solutions: We use cutting edge technology to build business-class websites. YOU are in control of your website - you need no technical staff to maintain it YOUR website will generate ongoing revenues - and make you money while you sleep YOUR customers will find you when they are looking for the products / services you provide
The ABCs of Internet Marketing Success™ I will help you to: B - Build Targeted Website Traffic: Having a great looking website is like nailing an eye- catching flyer to a tree in the middle of a forest. What good is it if no one sees it? At WSI we use unique tools and business processes, combined with techniques like Web ads, Search Engine Optimization, email marketing, Guaranteed Inclusion advertising, among others, to ensure YOUR business attracts the highest volume of targeted traffic possible.
The ABCs of Internet Marketing Success™ I will help you to: C - Convert More Customers: The health of your e-Business depends on the conversion rate of your website. A poor conversion rate could be the single most important reason you have a low return on investment. The way to understand the conversion rate and the performance of a website is by using (and being able to interpret and understand) analytics tools.
It’s About Making More Money… I can show you from my experience how to unlock the true potential of your website and uncover hidden profits for your business. WSI - We make websites work!