2. Prepared. For Life. Unit Kernel Popcorn Kickoff

3. 2010 Consumer Spending What we will cover tonight Why do we sell popcorn? Unit Kickoff Product Mix Sales Methods Show & Sell Show & Deliver Door to Door Online Prize program and incentives Dates and Deliveries

4. Prepared. For Life. Why we sell

5. 2010 Consumer Spending Why Do We Sell Popcorn? To FUND… a Great, Robust, Rewarding and… FUN Scouting Program Year! Why Do We Sell Popcorn?

6. 2010 Consumer Spending Why Do We Sell Popcorn? To raise the most money for our time & effort spent! Because it is: Safe for Scouts and no risk to the Units Delivers more back to Scouting than any other fundraiser Scouts can wear their uniform when participating The council provides forms, training, prizes & incentives The community has come to know popcorn as a way to support Scouting 6 in 10 will buy, and 9 in 10 that do, will buy again Popcorn is growing as a snack food

7. Prepared. For Life. Ideal Year of Scouting and program planning

8. Ideal Year of Scouting Steps 1.Planning – March through June 2.Budgeting – June / July 3.Goal Setting – July / August 4.Communicating the Plan to Parents & Scouts – August / September 5.Earning the Money – September / October 6.Executing the Program Plan – Rest of Year

9. How Can We Help? How Can the Ideal Year of Scouting Help You? Stop having to ask your parents to do fundraiser or for more money all the time Retain your registered youth and attract new youth into Scouting Improve the overall quality of program and health of your Unit Make sure that a HIGHER number of interested potential Scouts / parents join Scouting vs. walk out of sign-up night Have the ability to send more Scouts to different camping opportunities Allow your Scouts to experience things they otherwise would never do Ideal Year of Scouting Purpose

10. 2010 Consumer Spending Dream BIG for Your Program! What will YOUR Unit do this year? Where will YOUR Unit go?

11. 2010 Consumer Spending Importance of Setting Goals Only 44% of parents say their Scout set a sales goal. Scouts who set goals averaged $626 in sales. Scouts with no goal averaged $304 in sales. The Unit’s goal for their fundraiser should be calculated so that your Scouts’ Program costs are FREE. Goals should be broken down to the Scout level: Scouts can set goals at www.pikespeakbsa.org/popcornwww.pikespeakbsa.org/popcorn

12. Prepared. For Life. Unit Kickoff

13. The Unit kickoff is the single most important factor for you to have a good sale! Have a 30-minute fun-filled Popcorn Kickoff: Make it FUN and FESTIVE! Show parents what’s in it for them Have giveaways and prizes Prepare your Scouts Have role plays and practice the sales script Help your Scouts gain the confidence to sell! ***Full agenda and ideas in sale guidebook*** Plan and Host the BEST Popcorn Kickoff!

14. 2010 Consumer Spending Teaching Scouts How to Sell Want to close sales, improve confidence? Teach your Scouts to use the following approach: Hi, my name is _____ and I’m a Cub Scout with Pack ___. I’m selling popcorn so I can earn my way to camp. My goal is $____. Will you help support me and Scouting? “What are you selling?” –Answer: “The world’s best popcorn!” More effective than asking, “Want to buy some popcorn?”

15. 2010 Consumer Spending Communicate to Parents Use email, Facebook, and meetings to remind families about: Sales goal for each Scout Key sale dates Scout rewards available Online selling Handing your parents parents a letter Lists our Scouting program details Has incentives, goals, tips May consider having a “sale calendar” on it ALSO, it’s important to follow up after your kickoff and throughout the sale with important sale information. No one put their Son into Scouting to sell something. But funding comes from somewhere. Ask the community to support Scouting!

16. Hold a Celebration for Great Selling Effort Throw Some Pies!!!! Check out a prize example box tonight!

17. Prepared. For Life. Scout Kickoff

18. August 29 th 10:15 AM Picture Show Entertainment Free to scouts and a parent Learn some tips, tricks, and best practices from last years top selling scout Stick around for a movie after Must RSVP online www.pikespeakbsa.org/popcorn Scout Kickoff!

19. Prepared. For Life. 2015 Product Mix

20. 2010 Consumer Spending Retail Price Point Chocolate Lover’s Collection (box)$55 Gold Military Donation$50 Silver Military Donation$30 Cheese Lover’s Collection$35 Chocolatey Caramel Crunch$25 White Chocolatey Pretzels$25 Premium Caramel Corn w/ Almonds, Cashews, and Pecans$20 Chocolatey Triple Delight$20 18 Pack Kettle Corn MW$25 2015 Product Line

21. 2010 Consumer Spending Retail Price Point 18 Pack Unbelievable Butter MW $20 18 Pack Butter Light MW $20 White Cheddar Cheese $15 Jalapeno Cheddar Cheese$15 Classic Caramel Corn $10 Popping Corn $10 3 Pack Unbelievable Butter MW (Show & Sell/Deliver only)$5 2015 Product Line

22. Prepared. For Life. Selling Methods

23. 2010 Consumer Spending Show & Sell – Pack 24 Tips Set a unit goal – frequently related to an event or activity Recognize top sellers weekly Give a small prize or award (piece of candy) for every 10 ‘NO’s Take credit cards using charging systems of your choice – Trail’s End has a partnership with Square this year Select your sites early and try nonstandard sites Gas Stations Sporting Goods Stores Truck Stops Provide samples to customers for newer products (provided) Use banners provided by Pikes Peak Council Special promotion – Purchase over $20 get a free Camp Card***

24. 2010 Consumer Spending Show & Sell

25. 2010 Consumer Spending Show & Deliver – Pack 255 Tips Build a Show & Deliver Kit for families to check out Get commitments from families Have parents verify contents and sign agreement Encourage scouts to sell every item (while taking orders for other products) Map out the neighborhood Have a unit blitz day with product available and close by Order products for use with NO RISK to the unit Take credit cards using charging systems of your choice Square

26. 2010 Consumer Spending Show & Deliver – Sample Kit “Savory” Box – 6 items: $15 $20 $25 Microwave Box – 6 items: Popping Corn – 2 items: $10

27. 2010 Consumer Spending Show & Deliver – Sample Kit $10 Sweet Box – 12 items: $20 $10 *Return unsold items in re-sellable condition PLUS all money collected equaling $415

28. 2010 Consumer Spending Door to Door – Pack 229 Tips Map out the neighborhood Have unit blitz day This was by far the best way to get all families involved Nearly every scout in Pack 229 sold $600 Encourage all families in your unit to sell door to door Encourage systematic coverage of your neighborhood, knock on every door Use a map and key to organize which homes purchased, etc. Leave door notes with contact information when no one answers Some provided by the council this year

29. 2010 Consumer Spending Door to Door – Pack 229 Tips Have an event based goal for the unit Recognize top selling scout of the week each week Use extra camp cards as a thank you to people that purchase more than $100 Have unit level prizes

30. 2010 Consumer Spending Online Sales Make sure every scout has an online account Update previous accounts, if the scout has transferred from pack to troop it must be updated prior to selling Promote the online sales Remember that online sales CANNOT replace regular door to door sales Follow up with your customers Online sales are for out of town friends and family that want to support your scout

31. 2010 Consumer Spending Online Sales 2 National Trail’s End Online Selling Incentives for the 2015 Sale! Register by 9/30/15 and be entered to Win a $10 Amazon Gift Card Sell $2000+ as a Unit and receive a $50 Amazon Gift Card

32. Trail’s End has partnered with Square, the leading provider in tools for every part of running a business, from accepting credit cards to sales & inventory tracking. Industry research indicates that the ability to accept credit cards increases revenue by as much as 23% Trail’s End and SQUARE are making it easy to grow your Popcorn Sale! 2010 Consumer Spending Square Credit Card Reader

33. NEVER lose a sale because your customer says “Sorry, I don’t have any cash!” Accepts all major credit cards: Visa, Mastercard, Discover, and AMEX. Works with iPhone, iPad, and Android devices (No Windows Phones) Promotional rate of 2.4% per swiped transaction exclusively through Trail’s End for 2015. No credit card processing fees on the first $100 in sales. Free, easy to use readers that are PCI- Compliant. Square Credit Card Reader

34. NEW SQUARE USERS: Registration Process 1.Log into the Trail’s End Popcorn System.Trail’s End Popcorn System 2.On the homepage, click the Square registration link, which will take you to a page to begin registering your account. 3.Fill in your information in the blank fields, and click continue. 4.Follow the prompts, and complete the registration process. EXISTING SQUARE USERS: Registration Process Send an email to trailsend@squareup.com requesting the Trail's End special promotion rate. It may take up to 10 business days for the promotion to be applied to your account.trailsend@squareup.com To receive the exclusive rate of 2.4%, you must sign up through the Popcorn System. Square Credit Card Reader

35. Prepared. For Life. Prizes & Incentives

36. 2010 Consumer Spending Prize Program & Incentives

37. 2010 Consumer Spending Prize Program & Incentives Partnering with BSA Supply again in 2015 – quality prizes, something for everyone Added gift cards to the highest levels – based on feedback See our entire prize lineup at http://www.pikespeakbsa.org/Popcorn/PopcornPrizes2015 http://www.pikespeakbsa.org/Popcorn/PopcornPrizes2015

38. 2010 Consumer Spending Prize Program & Incentives New Cub Scouts that sell $350 receive their first scouting T-Shirt! Must be a new Cub Scout in 2015 Instant recognition – they can come to the office and pick it up

39. 2010 Consumer Spending Prize Program & Incentives Sell $600 and earn a Daisy Powerline B52 Slingshot* *Parent permission required for slingshot (Alternate – scout stuff gift card prize available)

40. 2010 Consumer Spending Prize Program & Incentives For every $600 you sell get your name in prize drawings (3 total drawings, 2 of each prize awarded) Drawings on Fridays at noon (Sep 25 th, Oct 9 th and 23 rd )

41. 2010 Consumer Spending Prize Program & Incentives Sell over $1500 for a bonus $50 gift card to Wal Mart, Amazon or ScoutStuff Also get an invite to our Top Sellers party Any Scout that sells over $10,000 can hit Brandon with a Pie in the Face

42. 2010 Consumer Spending Prize Program & Incentives Scouts who sell at least $2,500 (online, face-to-face or combination) in any calendar year receive 6% of their total sales invested in their own college scholarship account. That is $0.06 of every dollar they sell! Once Scouts are enrolled, 6% of their sales each year will be added to their account. Scouts only have to hit the $2,500 minimum one time. Online sales count!

43. 2010 Consumer Spending Prize Program & Incentives All units here have a $25 Wal Mart gift card in your packet to help make your own kickoff fun and exciting. Purchase decorations Purchase simple prizes Give it away in a drawing Use it however you want but please use it to enhance your popcorn sale

44. 2010 Consumer Spending Commission Structure Explained High 3 Baseline = Highest sale in last 3 years You earn 33% commission on everything sold up to your baseline Iif you exceed your baseline you will earn 50% commission on every dollar over. Example: 2012 Sales: $5,600 2013 Sales: $8,500 2014 Sales: $8,250 High 3 "Baseline": $8,500 (2013 was the highest sale in the last 3 years) 2015 Sales: $9,750 2015 Commission - 33% of $8,500 = $2,805 50% of $1,250 = $625 Total Commission = $3,430

45. Prepared. For Life. Important Dates

46. 2010 Consumer Spending Dates & Deliveries August 11Popcorn Kickoff August 13Popcorn Kickoff August 29Scout Popcorn Kickoff September 8Show & Sell/Deliver orders Due (online) September 11Door to Door Sales Start September 19Show & Sell Distribution October 29Door to Door & Prize orders Due (online) November 14Door to Door Distribution December 1All payments due to council office December 15Commission Checks available

47. 2010 Consumer Spending Tools and Materials Visit www.pikespeakbsa.org/popcorn for all information and toolswww.pikespeakbsa.org/popcorn Commission calculator Prize program Training videos Key Dates Past newsletters Be sure to subscribe to our popcorn newsletter for weekly updates on what you need to know

48. Prepared. For Life. Questions, Comments?