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WELCOME! 2012 Scout Popcorn Kickoff. 2012 Scout Popcorn Sale New product introduction and enhancements. Helping you grow your sale Leader tools at www.scoutpopcorn.ca.

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Presentation on theme: "WELCOME! 2012 Scout Popcorn Kickoff. 2012 Scout Popcorn Sale New product introduction and enhancements. Helping you grow your sale Leader tools at www.scoutpopcorn.ca."— Presentation transcript:

1 WELCOME! 2012 Scout Popcorn Kickoff

2 2012 Scout Popcorn Sale New product introduction and enhancements. Helping you grow your sale Leader tools at Scout Rewards Sale Specifics

3 NEW Products NEW Chocolate Lover’s Collection Comes in gift tin White Chocolatey Pretzels Milk Chocolatey Pretzels White Chocolatey Caramel Crunch Chocolatey Caramel Crunch 0g trans fat across the entire product line

4 NEW Products NEW Sweet & Savory Collection Comes in gift box NEW Sour Cream & Cheese Corn NEW Milk Chocolatey Pretzels Butter Toffee Caramel Corn 0g trans fat across the entire product line

5 NEW Products NEW Cheese Lover’s Collection Comes in gift box NEW Sour Cream & Cheese Corn Cheddar Cheese Corn White Cheddar Cheese Corn 0g trans fat across the entire product line

6 NEW Product NEW Double Caramel Crunch with a hint of cheese 0g trans fat across the entire product line

7 Product Improvements 36% increase in nuts in Caramel Corn with Almonds & Pecans! 0g trans fat across the entire product line

8 Product Improvements – WOW! Significantly improved flavour in all microwave products: Unbelievable Butter Microwave Popcorn Now LOADED with more Butter than ever before! Butter Light Microwave Popcorn Tastes better than most regular butter popcorn! Kettle Corn Microwave Popcorn Now sweeter and crunchier than ever! 0g trans fat across the entire product line

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10 Growing Your Sale 1.Build your program and sale plans 2.Hold an exciting Kick-Off event 3.Communication throughout the sale 4.Motivate your Scouts with incentives 5.Execute your plan

11 Virtual Sales Planner

12 Virtual Sales Planner Scout/Group Goal

13 Setting Your Group’s Sales Goal

14 Set A Goal

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16 Enter # of Scouts Set A Goal Type in budget goal

17 Setting The Goal Only 44% of parents say their Scout set a sales goal. Scouts who set goals average $626 in sales. Scouts with no goal average $304 in sales. Groups with a sales goal sell twice as much as those without goals

18 Take Order Sale The Scouts go door to door with a Take Order form or use the form to sell to family and close friends 1.Establish your dates. Typically starts immediately after your kick-off. 2.Set up a sales territory if needed 3.Create a “Blitz Day” 4.Have youth sell as a group activity. 5.Have parent(s) take an order form to work. 6.Two out of three people will buy when asked. 7.Less than 20% of households have been contacted to purchase Scout Popcorn to support local Scouting.

19 Conduct A Popcorn Kick-Off This is often the first Scout gathering of the new year, so MAKE IT FUN! Have plenty of activities for the Scouts to do. Have a theme; Carnival, Circus, Sporting Events, etc. Have plenty of door prizes and snacks on hand…especially Scout Popcorn Review the calendar and the goals with the parents. “Scouting Can Be Free!” Highlight the year’s activities with the Scouts Review the Leaders Guide for additional information

20 Conduct A Popcorn Kick-Off Review the incentives that Scouts can earn Gift cards from the Trail’s End Prize Program Bonus prize program Trail’s End National prizes: $600 Club, $1,500 top seller prize and the Post-Secondary Scholarship program Special Council Incentive Offer a Group top prize

21 Conduct A Popcorn Kick-Off Review the Scout Safety Tips SAFETY TIPS: Your safety is more important than any fundraising goal! NEVER enter anyone's home NEVER sell after dark unless you are with an adult NEVER carry large amounts of cash with you NEVER give personal information NEVER sell in front of stores or malls without permission. A responsible adult must be present NEVER sell at stop lights or street corners NEVER go to dimly lit areas or places where you are not clearly visible ALWAYS walk on the sidewalk and driveway ALWAYS sell with another Scout or with an adult you know ALWAYS notify your parent or group leader of any strange activity immediately ALWAYS walk away from any dangerous or uncomfortable situations ALWAYS fundraise in areas you know Make a list of friends, family, relatives, and neighbors to contact instead of selling door-to-door

22 Conduct A Popcorn Kick-Off Hi sir, my name is _______________ (say first name only). I’m a cub scout with _________ pack. We’re selling Scout Popcorn to help raise money for our pack, and also so that I can earn my way to Camp. You can support us by buying some of our gourmet popcorn (hand the customer the Take Order form and a pen). You’ll help support the Scouts, won’t you?

23 Communication Ensure that the Scouts and their parents are getting key information about the Group’s sale: Sales goal for each Scout. Key dates; kick-off event, order due date, pick up date, delivery dates, payment date, etc. Scout rewards available for the Scouts. Trail’s End prize program Trail’s End National prizes Council incentive program Tools Parent handouts Social media; Facebook or Twitter “How To” guide in Leader Guidebook (Available online)

24 Motivate Your Scouts Scout Rewards Trail’s End National Rewards Council Incentives Group-Level Incentives

25 2012 Scout Reward Levels Sell: $450 $650 $850 $1,100 $1,300 $1,800 $2,300 Gift Card: $20 $30 $40 $55 $75 $110 $150 Sell at least one item and get the new Powered by Popcorn Crest

26 Trail’s End National Rewards Funded by Trail’s End $600 Club Earn a $20 Wal-Mart Gift Card! And a $600 Club Crest $1,500 Club Earn a $75 Wal-Mart Gift Card! Post-Secondary Scholarship Program: Sell $2,500 once and 6% of your total sales each year is invested in your own Post-Secondary scholarship account

27 Trail’s End Bonus Rewards

28 Group-Level Incentives Build on the Trail’s End Rewards Levels (i.e. $600 Club) Offer a pie in the face Top seller incentives Weekly draw for Scouts Pizza party for the top-selling group

29 Council Incentives     

30 Commission Structure

31 Key Dates

32 Key Contacts

33 THANK YOU! ©2012 Trail’s End®. All rights reserved.


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