Presentation on theme: "Product and Marketing News. New product branding DARS was the name of the company or the overall project Now called redLantern with tagline of Illuminating."— Presentation transcript:
New product branding DARS was the name of the company or the overall project Now called redLantern with tagline of Illuminating Education. Their new web address is http://www.redlanternu.com/http://www.redlanternu.com/ DARS Owl accounts converted to redlantern Issue Tracker accounts Listserv memberships converted to Community@listserv.redlanternu.com (formally DARS- L), and email@example.com (formally DARS-CAS) Community@firstname.lastname@example.org
Why the re-branding? Eliminate confusion in the market Update name and recognition Improve awareness under a single identity Position their brand as the industry leader Maintain close relationships with existing community Reinforce their linkage to the university/college environment
DARwin DARwin is the client server version of the Degree Audit software until version 4.0 With the release of the 4.0 version (January 2009), their name will be u.achieve with tagline,advancing graduation. Note that we likely will implement version 4.0 considerably later than January of 2009 and that there is NO REASON to change what we all call the Degree Audit (currently most just use the acronym DARS) until after we implement version 4.0 of u.achieve.
CAS became u.select Places you promote u.select (website? brochures?) should use new language
u.direct (Degree Planner) Similar in functionality to the Graduation Planner developed and used by the University of Minnesota MnSCU has not purchased this product
redLantern NEWS FLASH Miami University is initiating a Request for Proposal (RFP) for the sale of redLantern. redLantern plans business as usual as evidenced through ongoing product development, daily support via Issue Tracker, training workshops, consulting engagements, and preparations for the 2009 and 2010 User's Conferences.
Why? To remain viable in a for-profit environment Higher education software market has changed significantly since DARS began Operating parameters within the university that were once protective are now restrictive redLantern has grown beyond the scope of the university Budget crisis at Miami University – sale provides revenue
When? Sale should be finalized in first quarter of 2009 Our maintenance agreement is in effect through July 2009 No reason to believe that significant changes will happen even after that time Well keep you updated as we hear more
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