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P.G. Madhavan, Ph.D. CEO & Corp CTO Zaplah Corporation Redmond & Singapore.

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Presentation on theme: "P.G. Madhavan, Ph.D. CEO & Corp CTO Zaplah Corporation Redmond & Singapore."— Presentation transcript:

1 P.G. Madhavan, Ph.D. CEO & Corp CTO Zaplah Corporation Redmond & Singapore

2 Heterogeneous wireless networks Horses for courses Cross-layer adaptation How to make wireless suck less (Ruckus) Self-managing consumer wireless networks Virtual geek squad

3 WirelessValueExample Technology Olden DaysBIG painMobilityCellular Early 2000sModerate pain PortabilityWi-Fi NowLow painMoveabilityWiMedia Adoption = Value - Pain

4 Scenario sweet-spot

5 Significant academic work in the past decade Rich media exchange drives industry to innovate Startups also adding secret sauces; Example: Zaplah Corp Just add ZAPPER software to Wireless HDMI hardware to make technology usable by the home customer ZAPPER is aspirin for consumer electronics (CE) wireless users: Functionality beyond what wireless and video standards can provide Enhanced Usability, Easy Security & Essential Manageability For TV, cell phone and PC in-room rich media exchange market segments

6 Your grandma may not be an IT guru Make it easier for geeks to help home customers; self and remote management Control Plane Collect and distribute link/node info - ASIEs Local and remote diagnosis Self-heal and adapt

7 Manageability not sexy but necessary Global/local optimization Closed-loop, feedback, self-monitoring Adaptive, cognitive, smart,... No need to standardize everything : Stds for Essential interop Enhanced interop: room to innovate and differentiate

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