1. Radio One FM 91 The new & improved Morning Chaska

2. Intro Brand Name: Radio One Frequency: FM 91 Stations: Karachi, Lahore, Islamabad, Gawader Company: Airwaves Media (Pvt) Ltd. Sister Concern: TV One

3. What is Mainstream? Mainstream means hits! No specific niche but rather an all round audience that plays music of different genres for all Target market groups How: By providing news and infotainment Less talk, more music, Creates the ‘image’ makeover for the brand advertising through specialized product focused programming ideas We are the MTV for FM Stations in Pakistan promoting youth culture, Pakistani artists, new releases, Values and Lingo

4. Our FOCUS To create a culture where listeners appreciate Western and Pakistani music! Being Desi is being cool being FUNKY!

5. Our Belief We revolutionize what it is to be Desi and we put the fun in funky! – Less talk more music! Bringing you a fresh new sound, balancing eastern and western, by playing all the music you know and you love!

6. Drive time Chaska Morning Chaska With Navin & Other Local Rjs in Lhe & Isl

7. Synopsis Kick start your Morning with some Chaskaaaa… The show that starts off your day with ALL that's happening around you every morning: Fun anecdotes, morning humor, a dash of trivia with Naveen. As always the mix of music is all hits and classics. Nothing better to start off your morning than some fm 91 Morning chaskaaaaa… Timings: Monday to Thursday 0800 am -10:00 am Music Blend: Language: Minglish Format: Humour / news / Infotainment

8. Program Segments These segments are divided on day to day basis from Monday to Thursday. Hit List: Top 2 tunes played back to back Birthday Alarm: Celebrities Birthday Alerts Red Talk: A 10 minute segment with Sidra Iqbal. Discussing current affairs and general issues in the society. Meri Marzi: The RJ plays something really different. Which is not in the playlist. Whatever they are thinking of at the very moment Bolly Pop: Top tunes back to back from the world of Bollywood! Flashback: Featured Artist’s Song. Information on the artist etc. Mix Fix: The Mixed/fast tempo version of any song will be played and Listeners have to identify the tune. Winner takes away a Morning Chaska CD. Moi Powerplay: RJ shall play his/her Power Play tune of the week

9. Poster

10. Promotional Plan Radio: Radio Promos on air throughout the Day starting 21 st July 2007 POS Posters / Standy’s @ Ebco, Costa Coffee outlets in Karachi, Forum, Dolmen Mall, Yellow, Liberty, Taneez & Cross Roads Mariott in Islamabad Techy’s lounge and Urban Café in Lahore TV TV templates running on TV1, MTV and Play TV Web Web presence through Face book, Orkut, Direct mailers

11. TV Template

12. Sponsorship Packages