1. 1 © Copyright 2006 EMC Corporation. All rights reserved. Transformation Made Simple: Enabling Citizen Centricity Christian Leeb-Hetzer EMEA Director State/Local Government, Science, Education & Culture Leeb_Christian@emc.com Athens, October 30th, 2007

2. 2 © Copyright 2006 EMC Corporation. All rights reserved. Today’s Agenda 1.EMC in Government 2.Government Improvement Areas – Enabling Transformation „The Back office Challenge“ 3.EMC „Transformation Made Simple“ – - Transformation in Multi-Application & IT Environments - The Paper Challenge - The EMC Archiving & Consolidation Answer

3. 3 © Copyright 2006 EMC Corporation. All rights reserved. EMC’s Evolution Information Infrastructure 2005+ 2003-2005 Storage and Information Management Storage Company 1991-2002 3 © Copyright 2007 EMC Corporation. All rights reserved.

4. 4 © Copyright 2006 EMC Corporation. All rights reserved. EMC Core Beliefs 4 Information continues to grow in importance And will eventually become the focal point of IT Information is shifting from structured to unstructured Moving from databases to repositories Classifying, understanding and organizing information is very important Especially the unstructured information Securing information at the information level is extremely important IT resources are becoming virtualized, rather than physical

5. 5 © Copyright 2006 EMC Corporation. All rights reserved. To support today‘s government agenda To support today‘s government agenda EMC in the Public Sector  Strategy: Assist Public Sector organizations in their transformation –Improve the delivery of services  Leverage information technologies and processes to address the growing demand for sharing information across organizations –Achieve operational excellence  Optimize how to effectively and efficiently manage government information  Dedicated World Wide Global Public Sector Organisations –Americas –Europe, Middle East & Africa –APJ

6. 6 © Copyright 2006 EMC Corporation. All rights reserved. Without information management in the back office – it won’t work in the front office …. Today’s Government (Lisbon) Agenda  driven by European Union & their Member States –Increase Customer Centricity –Enhance Back Office service productivity –Enable “Cross-Silo”-Collaboration through structured and unstructured information sharing Goal: Drive out cost and raise efficiency and citizen satisfactioneGovernment

7. 7 © Copyright 2006 EMC Corporation. All rights reserved. Citizen Centricity only works with the support of Information Centricity! Back Office Challenge  The Information Management Challenge –Capture all content stored in different Silos –Capture all paper & unstructured content –Manage content growth –Manage data protection & data security –Enable multi application collaboration –Manage cost & skill set associated Today’s Customer Focus: Content Capture, Content management & Consolidation

8. 8 © Copyright 2006 EMC Corporation. All rights reserved. The Multi Silo – Multi Application Challenge! Back Office Challenge  The Information Management Challenge –Unknown or complex dependencies of applications & content –Uncontrolled explosion of resource consumption –unmanaged data access & data security The Unknown - The biggest inhibitor for change! EMC helps with SMARTS ADM technology

9. 9 © Copyright 2006 EMC Corporation. All rights reserved. EMC Smarts Application Discovery Manager 5.2 Data Center Management Solution What Does ADM Do?  Quickly discover current inventory of hardware, supporting software and applications  Automatically map their dependencies  Collect deep hardware & software configurations detail  Continuously track changes  Accurately populate the CMDB  From a centralized Level

10. 10 © Copyright 2006 EMC Corporation. All rights reserved. SMARTS ADM helps with...  Data Center Consolidation / Data Center Move  Asset / Inventory Audits  Disaster Recovery and Business Continuity  Change Impact Analysis  Business Impact / Problem Isolation Fast Simple Proven

11. 11 © Copyright 2006 EMC Corporation. All rights reserved. Managing volume and variety – Forms, documents, digital pictures, electronic formats all need to be archived 1 Inefficiency and expense – Slow search & retrievals jeopardize customer service levels 2 Inadequate information access – Poor visibility into onsite and offsite archives limits information reuse 3 Compliance – Difficult to enforce policies consistently; regulatory and litigation requirements tough to meet 4 The Paper Challenge!

12. 12 © Copyright 2006 EMC Corporation. All rights reserved. ArchiveExtract Metadata Author Date From Subject Customer Capture Classify Validate Tiered Network Storage The EMC Capture and Archiving Process The Paper Challenge - FIX!

13. 13 © Copyright 2006 EMC Corporation. All rights reserved. The Content Explosion & Archiving Challenge! Back Office Challenge Effective Consolidation & Archiving Concepts are the TOP Investment priorities in today‘s Government Organisations! –> Working on Operational Excellence

14. 14 © Copyright 2006 EMC Corporation. All rights reserved. minmsec Retrieval Time Accessibility Cost & Complexity Shelf Archive for DR or Backup The Discussion for Online and Archival Offerings & Services Highest Performance cache and spinning disk (SAN/NAS/DAS) DBs, Performance Critical Apps Simple Scalable Secure FC/ATA ATA Highest Capacity spinning disk (CAS/SAN/NAS/ DAS) sec $ $$ $$$

15. 15 © Copyright 2006 EMC Corporation. All rights reserved. 30TB SAN CHALLENGE 9X Ratio of Media to Data Departmental Systems Legacy Systems EMAIL FILE & PRINT BACKUP Tape / Drive Refresh Backup Archive 360TB!! ATA 30TB10TB40TB10TB6TB 16TB 8TB 10TB 90TB EMC’s Consolidation & Archiving effect

16. 16 © Copyright 2006 EMC Corporation. All rights reserved. EMC Documentum Enterprise Content Management Solutions Services for Citizens  Automobile registration  Applications and permits  Benefits and services  Public libraries  Certificates and deeds  Enrolment in higher education  Announcement of moving  Social Security Administration  Personal documents (i.e., passport)  Job search services by labor offices  Income taxes processing  Property information Services for Businesses  Social contribution for employees  Public procurement  VAT declarations and notification  Registration of new companies  Submission of data to statistical offices  Environmental-related permits  Corporate tax declaration and notification  Project/contractor support Supporting Effective Service Delivery throughout Public Sector 16 Solutions for Improved Service Delivery

17. 17 © Copyright 2006 EMC Corporation. All rights reserved. The Information Management Solutions for Government Managing growth Dramatic growth of information Increased infrastructure complexity Managing risk Protecting against information loss Securing against unauthorized access Complying with legal and government mandates Managing effectiveness Reducing capital and operational costs Improving flexibility and responsiveness delivering service levels demanded by the citizens Creating new value Leveraging information in new ways Using infrastructure to improve efficiencies Adapting…to new business models Implementing a shared services model Transitioning to a service oriented architecture

18. 18 © Copyright 2006 EMC Corporation. All rights reserved.

19. 19 © Copyright 2006 EMC Corporation. All rights reserved. Best Practice – City of Zurich  Challenge –Consolidate 68 different city departments into 3 IT data centers –Implement shared services e.g. Archiving, Mail server Backup –Enable all departments for future digital collaboration –Substitute expensive manual intervention with process automation  Ask –Provide a 4 tiered storage infrastructure based on information importance –Provide a disaster recovery strategy –Support a 4 phase implementation plan over 18 months  1 - 6 months implementation & migration by tier  3 - 9 months DR implementation  9 – 12 implement Archiving tier and shred service offering  12 – 18 implement Mail Server Backup @ best price / MB

20. 20 © Copyright 2006 EMC Corporation. All rights reserved. Solution  4 storage tiers in 2 boxes – DMX / Centera –Only two technologies to learn –Cost & maintenance significantly less  Improved implementation time 6 months –Faster leverage –Cost –Enables IT to push new projects forward –Increase in customer satisfaction  All parts of the offering are referenced and shown locally Best Practice – City of Zurich

21. 21 © Copyright 2006 EMC Corporation. All rights reserved. Future Plans  VMware software for server virtualization  EMC SMARTS Resource Management Software for: –Infrastructure optimization –Utilization monitoring –Network management automation & simplification  EMC RSA Software for: –Identity and Access Management Best Practice – City of Zurich