1. Dr Chris Bruton 19 September 201519 September 201519 September 201519 September 201519 September 201519 September 2015

2. Why Offer Official Corporate Hospitality at Major Events? Major Revenue Stream Corporate Market requires VIP Hospitality Negates “Black Market”

3. Major Revenue Stream FIFA World Cup 2006 Global Contract Minimum Guarantee CHF 250M Projected Final Revenue CHF 310M Source: FIFA Press Release July 2003

4. Major Revenue Stream Source: iRB Statement 05/04/04 Rugby World Cup 2003

5. Corporate Market Requires VIP Hospitality 350,000 Corporate Guests (Worldwide) expected at FIFA World Cup 2006 54,000 Corporate Guests (Domestic) at Rugby World Cup 2003 38,000 Corporate Guests (Domestic) at Rugby World Cup 1999

6. Negates “Black Market” “Black Market” Operators always appear Usually lower quality No Revenue to the Sport An Official Programme reduces their Activity Anti-Competition Issues

7. Effect on Audiences and Customers Corporates are Customers Positive Pro-active Stance Stress the Long-term Benefits to the Sport Limit Number of Tickets allocated Stadium Members

8. Mitigate Negative Publicity Open Transparent Process Realistic Handback Dates Stress Positive Messages