1. ACLU of Illinois Chapter Training April 14, 2012 Champaign, Illinois Getting Online & Doing it Well

2. Contents of this presentation All aboard the social media bandwagon! Elements of a successful website Using email to spread the word Let us help you

3. The Social Media Revolution

4. Facebook

5. Facebook Insights

6. Twitter

7. Our Twitterverse

8. Social Media Visibility A little elbow grease goes a long way facebook.com/ACLUofCI: facebook.com/ACLUofCI

9. Social Media Visibility

10. Social Media Takeaways Engage frequently Listen to your networks Don’t spend too much time

11. Elements of a successful website Frequently updated content Prominent calls to action Easy access to social networks Visuals! Menus & directories

14. Use a blog as a website!

15. What the #@&*^$ is a WYSIWYG? What You See Is What You Get

16. Social Media Integration

17. Website Takeaways Use images, links, and calls to action to make your website engaging Promote your social networks Keep your content relevant & up-to-date Use a blog as a website Don’t be intimidated!

18. Using our email system Give us the who, what when, where & why, and we’ll whip up an email for you!

19. Email Performance Ideal Click-through rate = 1.6%+

20. e-benchmarksstudy.com

21. Email Takeaways Give sufficient lead time Always have a landing page Use images Content should be punchy & pithy

22. At Your Service I am happy to help you with: Social media questions & requests Website troubleshooting Sending email

23. Questions?

24. Contact me! Maude Carroll Online Advocacy Coordinator ACLU of Illinois mcarroll@aclu-il.org mcarroll@aclu-il.org (312) 201-9740 x339