1. Don’t Make Your Donors and Campaigners Work to Support You!

2. Email appeal: basic Decide upon and write copy Create email and landing page(s) Send out email and get supporters working

3. Email appeal: less basic Decide upon and write copy for multiple segments Set up various emails and send to various segments Ask your supporters to click through and take actions based on the segments* After they have taken one action, ask them to take another* * You can then use this action data for future segmentation

4. All of this can still be easy for your supporters through Engaging Networks The positive side of ‘clicktivism’!

5. One-click donations

6. Allows you to present a donation page to donors that have given previously (a single gift) The page just has a donation amount selector and a ‘donate’ button, no other form fields to fill in Works with a token that is passed to the gateway Displays the last four digits of the card on the page only Works with all gateways (apart from pay via paypal)

7. One-click donations Works alongside an existing donation page Only works through email If someone wants to pay with another card, or if there is a gateway error, then they will go back to the standard donation page

8. Email One click formStandard donate form Pick another card or gateway error Thank you page New transaction type: FOC (rest same as a normal single donation)

9. Pre-populating supporter data

10. An easy one…in your emails: Use this icon and supporter data will be pre-populated Pre-population can lead to a 100% increase in response rates* You get better reporting if you insert using You can also use this icon to insert supporter data into the email…and the landing page Tip: There is a ‘salutation’ workaround to get more data in * PETA case study

11. Using profiles to segment and personalise

12. You can use our profile tool to easily segment your database For example, high level donors (your definition) who live in city X (your definition) Once the profiles are run you can easily use them for email segmentation, personalisation…and reporting

13. New profiles functionality Easier process for adding filters to define a profile Creating ‘and’ profiles / ‘or’ profiles Ability to edit profiles A new filter: create date for supporter record Ability to create filters on date ranges that include ‘equal to’ ‘before’ and ‘after’

14. Exit page actions

15. Using our ‘action redirect’ technology: Build ‘action A’ and ‘action B’ as normal Link together using ‘action redirect’ (a feature in the build section) You can can send supporters to ‘start page 2’ to save them filling in the form again You can use ‘redirect and filter’ if you want to send people to different actions based on how they have filled the first form in (for example, under 18s don’t go to a donation page, everyone else does)

16. One-click campaign actions

17. An extension of ‘start page 2’ for action redirect And the advocacy equivalent of one click donations When you insert a link in an EN email, just set the start page to 2 (if you leave as page 1, data will still be pre-populated on the form) If the supporter record is incomplete they will be sent to the form first everyone else can take the action in one click Good for petitions, pledges, validating email records (remember, you can pull in extra data into the email as well) For email to target actions, might be better to get supporters to go to page 1

18. Into the software…

19. Other ways to make it easy Insert links in thank you emails (same pre- population rules as email service) Mobile templates Styling of the form and clear error alerts / form validations Think about the template, the text, the page layout Pay via paypal Email triggers

20. Into the software… Thank you