Presentation on theme: "The Clinton/New Democrat Path"— Presentation transcript:
1The Clinton/New Democrat Path Creating a Third WayThe Clinton/New Democrat Pathto Victory in 1992Presentation by Al FromThe Democratic Leadership CouncilLittle Rock, ArkansasJanuary 30, 2003
2Redefining DemocratsIn 1992, Bill Clinton was faced with a dying Democratic Party.By redefining it, he not only won the White House, but rescued his party.Along the way, Clinton and the DLC shaped a political philosophy and governing agenda – the Third Way – that redefined and re-invigorated progressive parties all over the world.
3The DLC/Clinton Strategy Reality TherapyThe Philosophy – The New Orleans DeclarationThe Governing Agenda – the New Choice ResolutionsThe Market Test – The 1992 Primaries
4Reality Therapy“The Democratic Party’s 1988 defeat demonstrated that theparty’s problems would not disappear, as many had hoped,once Ronald Reagan left the White House. Without acharismatic President to blame for their ills, Democratsmust come face to face with reality: too many Americanshave come to see the party as inattentive to their economicinterests, indifferent if not hostile to their moral sentimentsand ineffective in defense of their national security.”-- Bill Galston and Elaine KamarckThe Politics of Evasion: Democrats andthe Presidency
5The Politics of Evasion The Myth of Liberal FundamentalismThe Myth of MobilizationThe Myth of the CongressionalBastion
6From 1968-1988 Republicans Dominated the White House The GOP LockFrom Republicans Dominated the White House
10How Our Country Changed in the Past Two Decades A Different AmericaHow Our Country Changed in the Past Two DecadesMore AffluentMore EducatedMore SuburbanMore DiverseMore WiredMore Two Parent Working FamiliesMore Non-Factory JobsMore Job ChurningMore AgedMore BoomersMore Moderates and Independents
11The New Electorate PERIOD DOMINANT VOTERS Industrial Era Working ClassInformation Age Rising Learning Class
12Campaign Premises Message Matters. In the Information Age, winning coalitionsare built around ideas, not interests.The key to winning Presidential elections isnot just maximizing your strengths; it’sremoving obstacles that prevent people fromvoting for you.
13A Message Campaign Because President Clinton believed that Presidential campaigns should be aboutwhat a candidate would do as President,we spent his time as DLC chairmandeveloping our agenda, not traditionalorganizing or fundraising.During that period we shaped theNew Democrat Philosophy.
14The New Democrat Approach The Philosophy and Governing Agenda
15The New Democrat Approach New Democrats are the modernizers of the Democratic PartyWe further our party’s enduring values with new and innovative ideas
16The Traditions We Honor Jefferson’s belief in individual libertyand the capacity for self governmentJackson’s credo of equal opportunityfor all, special privileges for noneRoosevelt’s thirst for innovationKennedy’s summons to civic dutyClinton’s insistence upon new meansto achieve progressive ideals