1. The Backyard Bonanza Urban Mini Farming Colleen Olkowski cpo5003@psu.edu

2. The Problems  Waste of land  Waste of money  Waste of resources  Unnecessary waste

3. Solution? Mini Farming with… Backyard Bonanza

4.  Audience  Lower Salford Township  Campaign  Backyard Bonanza  Goal  Increase in local personal production  Media  News papers, radio, etc

5. What is Backyard Bonanza?  Media campaign that focuses on local backyard production  Produce  Poultry  Education

6. Backyard Bonanza Campaign  Increase local production  Increase farmers market attendance  Spark interest in the 4-H  Spread environmental knowledge  Boost local economies  Build a sense of community  Invest in the land

7. Audience  Lower Salford Township  Upper middle class  Well educated  Lots of homeowners  High % of families

8. Media  Newspapers  Radio Broadcasts  Posters  Fliers  TV Infomercials  Internet  Social networks  Email  RSS feeds  Educational Seminar

9. Testing Success o -Survey o -Increase in market attendance o -Word of mouth o -Web o -Increase in 4-H

11. Citations 1. http://wp.macfusion.org/wp-content/uploads/2009/05/newly- planted-vegetable-garden.jpg 2. http://www.gambone.com/overview.asp?CommunityID=4 3. http://www.facebook.com/home.php?#!/video/video.php?v=42298 2436324 4. http://recipes.howstuffworks.com/farmers- market3.htm 5. http://www.backyardgardeningandcanning.com/ http://www.backyardgardeningandcanning.com/ 6. http://www.guardian.co.uk/lifeandstyle/gardening- blog/2009/dec/11/garden-design http://www.guardian.co.uk/lifeandstyle/gardening- blog/2009/dec/11/garden-design 7. http://www.streamline-web.com/spread-the-word