1. The Study of Lam Soon Oils & Fats Company In Hong Kong Edible Oil Market Group Members & Class Li Pui Shan, Stella21909A/2E Yu Kin Hung, Kim21909A/2A Cheung Miu Fung, Tony 21909A/2A Fung Wing Yi, Winnie 21909A/2B Lam Ka Lee21909A/2E

2. In this presentation, we are going to cover the following topic Introduction of the Edible Oil Division of Lam Soon Group, including the project’s objective, background, category and the edible oil market in Hong Kong Briefly describe the marketing strategy (mainly focus on 4P) of the group and what information we had found in this stage. Briefly analysis SWOT that Lam Soon Group facing. The questionnaire sample and methodologies of the survey.

3. Project’s Objective Investigate the competition of Hong Kong Edible Oil Market Analysis the marketing strategies Identify the SWOT Recommend the adjustments

5. Place Wellcome & Parknshop in the following areas Cheung Sha Wan Kwun Tong Wong Tai Sin Sha Tin Kwai Tsing

6. Promotion Lots of effort on promoting Knife edible oil Sales promotion Advertising Slogan “ Mother always is the best.” Reminder advertising Established the Haomama web site Takes part in the Hong Kong Products Expo

7. Strengths Popular brand name in Hong Kong Over 40% market share Advanced equipment and facilities Recruited overseas professionals Strict quality control procedures Hong Kong Q-Mark ISO9002 Certification Hong Kong Top 10 Brands First Grade Peanut Oil Award Asian Gold Super Brand Award

8. Weakness Selling price is depressed by the major supermarket Lack of outlet High depends on supermarket to help on promotion and sales Lower margin

9. Opportunity people like healthy create more healthy oil. E.g. vegetable oil

10. Treats Number of cooking at home is slightly descending Diet and healthy food become the trend Manufacturing facilities located in mainland China Edible Oils market in Hong Kong is nearly saturated Product lines are similar to its main competitors Selling price is higher than other competitors