1. WHEN DATA BECOME FIRST CLASS OBJECTS JOEL HAMMOND, SR DIRECTOR, PRODUCT DEVELOPMENT IP & SCIENCE DATACITE 2011 SUMMER MEETING AUGUST 24, 2011

2. 2 AGENDA INSIGHTS FROM THE MARKET MAKE YOUR DIGITAL OBJECTS INTEROPERABLE ENTITY LINKING DATA CITATION

3. 3 INSIGHTS FROM THE MARKET

4. DIGITAL OBJECTS: INTEROPERABLILITY Content Interoperability Entities Categories Data Elements Relationshi ps Thomson Reuters Content Context Third Party Content Text Mining Identifiers Identity (IDs) Typing Classification Provenance Relationships IP Business Logic

5. ENTITY LINKING: FROM GENE NAMESTO PATHWAY MAPS 5 unique id Gene/protein synonyms Gene Pathway maps

6. 6 MAKING INFORMATION INTELLIGENT Links to Gene Name Information

7. DIGITAL DATA: LINKS AND NAVIGATION Murder Cases in 33 Large Urban Counties in the United States, 1988 Author(s): United States Department of Justice. Bureau of Justice Statistics Source: 1988. http://dx.doi.org/10.3886/ICPSR08915Murder Cases in 33 Large Urban Counties in the United States, 1988 Distributor: ICPSR [9 Datasets] Times cited: 49 4 7 Link to full bibliographic record Associated Datasets Times cited from citing articles Link to external Data Study or download page

8. BIBLIOGRPAHIC RECORD FOR DATA 8

9. LINKED PRIMARY RESEARCH LITERATURE 9

10. ENRICHED CONNECTIONS FOR DATA 10 Primary Research Literature Associated Datasets Citing Articles Usage such as downloads Citation counts

11. CONCLUSION 11 Optimized search and discovery of large and diverse content sets Facilitate deep connectivity and interoperability between data and the research literature Robust citation capabilities that enable attribution of credit Ability to track and measure scholarly contributions at many levels, including usage and citation behavior

12. Thank You Joel Hammond Sr Director, Product Development joel.hammond@thomsonreuters.com +1 215-823-2740