1. Willow Park Housing Trust Innovative solutions to engaging young people: a housing provider perspective Willow Park Housing Trust And The Airport Group Helen Hawxwell – Employment Initiatives Manager Victoria McDowell – Willow Futures Academy Manager

2. Willow Park Housing Trust The Social Housing Sector 1.7M properties 1800 Registered Social Landlords in England Deprived neighbourhoods More than tenancy management 18% of all households in England Large key local stakeholders and employers Over 3.5M people Innovative initiatives

3. Willow Park Housing Trust www.theairportgroup.co.uk The Airport Group Award-winning, nationally-recognised group of 14 RSLs from across the North of England 175,000 homes, over 1,700 square miles Active, influential worklessness steering group Pledge on employment and training Specific focus on young people in our neighbourhoods Bespoke and group-wide employment Initiatives www.theairportgroup.co.uk

4. Willow Park Housing Trust Our Outcomes 517 Future Jobs Fund placements 613 placements for young people 2010-2011 Members directly employ 4.5 apprentices per 100 staff In total 16,794 young people engaged in projects Young Enterprise competition launching 2012 www.theairportgroup.co.uk

5. Willow Park Housing Trust www.theairportgroup.co.uk

6. Willow Park Housing Trust PG Gateway – an alternative curriculum initiative www.theairportgroup.co.uk

7. Willow Park Housing Trust 14 RSLs in Manchester and Salford Commitment to fill 25% entry-level roles with local people Creation of Talent Pool Now rolling out across Greater Manchester 430 Wythenshawe residents joined Talent Pool since July 2010 44% have secured employment 66% Willow Park entry-level vacancies filled through Talent Pool

8. Willow Park Housing Trust Enabling residents to access a personalised pathway to work that develops their skills and maximises their potential and opportunities

9. Willow Park Housing Trust How we engage and attract young people Junior Wardens Youth Hub Youth provision Customer profiling Partnerships with schools and colleges Sponsor Manchester Enterprise Academy Youth Panel Youth Conference Get Hired! events

10. Willow Park Housing Trust Willow Futures Academy is the brand name for all Willow Park’s employment and training initiatives.

11. Willow Park Housing Trust 50 students Housing Property Services Regeneration Resources

12. Willow Park Housing Trust Recruitment to begin shortly 3 trainee managers in 2008

13. Willow Park Housing Trust Street Cleansing Housing Grounds Maintenance Community Centres Human Resources CommunicationsRegeneration Willow Park Jobs Fund

14. Willow Park Housing Trust

15. Work Experience Student 2010 Apprentice 2011 Management Trainee 2016? Own business 2025? Approved Contractor for Willow Park 2029? Meet Ayden… Apprentice Trainee Project Manager? Project Manager? Self employment?

16. Willow Park Housing Trust Long Term Sustainable Meaningful Change

17. Willow Park Housing Trust Many thanks! Victoria McDowell Academy Manager 0161 946 9170 victoria.mcdowell@willow-park.co.uk Helen Hawxwell Employment Initiatives Manager 0161 946 7544 helen.hawxwell@willow-park.co.uk