1. McGraw-Hill/Irwin © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Appendix C Presenting Survey Results

2. C-2 Pro’s and Con’s of Presentations The Pro’s They are dramatic They are interactive They provide feedback They address groups They are compelling The Con’s They are costly They are perishable They are demanding They are time-specific They are place-specific They are complex They lack easy control

3. C-3 Presentation Content Information Levels Absolutely essential information Highly valuable information Supportive information is excluded Projection Content Bullet charts Plots and graphs Narrative text is excluded

4. C-4 Bullet Chart Guidelines Limit the Content Limit the number of... Words in each bullet Bullets in each section Sections on each frame Organize the Material Always move from the... Most to the least important General to the specific

5. C-5 Bullet Chart Formats Keep it clean and simple Use large, bold type Indent to show levels Use bullets to show levels Use little or no punctuation Title each chart frame Number each chart frame

6. C-6 Graphics for Projection Use clean, simple formats Limit number of graph elements Add value labels when feasible Use distinctive cross-hatching Use a very large type size Use space to show quantities Use space to show relationships

7. C-7 Graphics for Projection Include ample white space Use many, simple frames Use color only if very well done Use a presentation title frame Prepare audience handouts Write notes and rehearse

8. C-8 LCD Projectors Extremely flexible Fancy transitions Complete control No “materials” needed Limited illumination level Costly equipment Complex technology

9. C-9 Overhead Projectors Extremely common Easy to operate Inexpensive materials Low illumination level Manual advancement Bulky to transport Fan may be noisy

10. C-10 Projection Software View Modes Slide: One frame on screen as it will appear on output Outline: Number and word headings in outline format Sort: Miniature pictures that can be dragged to sort Notes: Half-size slides with space for speaker notes Masters: Formats that apply to all slides, notes, etc Magnification: To facilitate manipulation of elements

11. C-11 Projection Software Output Formats Slide show: One frame only on a full screen Print slides: Sends slides to an output device Print notes: Sends note pages to paper printer Print handouts: Prints multiple frames per page Print outline: Prints entire presentation outline Save Web page: Saves slide show in HTML

12. C-12 Tips for Presenters Confidence, not arrogance Dress in business attire Don’t wander about Don’t fidget Hands at your sides Don’t play with "toys" Keep hands off face Stop and listen intently Pause before responding Speak slowly and clearly Restate what they say Don’t use big words Don’t be defensive If you don’t know, say so

13. C-13 Before the Presentation Find out who will attend Check the location in advance Check out the room in advance Arrange the layout for projector Check equipment just before starting Don’t “review” while waiting to start

14. C-14 At the Beginning Greet them and begin immediately Don’t apologize if you are nervous Concentrate on the material to present

15. C-15 During the Presentation Don’t stand in front of the projector Face the audience when speaking View LCD slides from the computer View transparencies from projector Point to objects on the projector Keep transparencies in order for later With slides, use a light pen or pointer Check a clock or wristwatch often

16. C-16 During the Discussion Keep your responses brief If you don’t know, say so Note what to analyze further Suggest they meet later for discussion

17. C-17 At the Conclusion Thank them and stop immediately

18. C-18 Handling Audience Interactions Handouts Providing them beforehand may encourage reading ahead Providing them afterward won’t permit reference and notes Questions Encourage questions for clarification immediately when they arise Reserve questions of substance for the discussion or Q & A session

19. C-19 Handling Audience Interactions Conversations Suggest discussions among themselves be taken up another time Ignore quips, inside jokes among the audience, or other distractions Challenges Never, ever respond defensively, angrily, or apologetically Totally ignore emotions and respond quietly and factually

20. McGraw-Hill/Irwin © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. End of Appendix C