1. Wordlist 23 The Power of Branding

2. 1. Revenue (n.) Definition: the income that a government or company receives regularly Synonym: income, earnings Example: Taxes provide most of the government's revenue. Word Family: rev·e·nu·al, adjective rev·e·nued, adjective non·rev·e·nue, adjective, noun

3. 2. Convert (v.) Definition: to ( cause something or someone to) change in form or character Synonym: change, transform Example: Could we convert the small bedroom into a second bathroom? Word Family: con·ver·tive, adjective

4. 3. Equate (v.) Definition: to consider one thing to be the same as or equal to another thing Synonym: regard as identical Example: He complained that there was a tendency to equate right-wing politics with self-interest. Word Family: e·quat·a·bil·i·ty, noun e·quat·a·ble, adjective un·e·quat·ed, adjective

5. 4. Prosperity (n.) Definition: the state of being successful and having a lot of money Synonym: wealth, success, profitability Example: The war was followed by a long period of peace and prosperity. Word Family: non·pros·per·i·ty, noun

6. 5. Distinctive (adj.) Definition: Something that is distinctive is easy to recognize because it is different from other things Synonym: distinguishing, differentiating Example: She's got a very distinctive voice. Word Family: dis·tinc·tive·ly, adverb dis·tinc·tive·ness, noun sub·dis·tinc·tive, adjective sub·dis·tinc·tive·ly, adverb sub·dis·tinc·tive·ness, noun

7. 6. Aristocratic (adj.) Definition: of or pertaining to government by a class of persons holding exceptional rank and privileges, especially the hereditary nobility Synonym: noble, elite Example: He was born in an aristocratic family. Word Family: a·ris·to·crat·i·cal·ly, adverb a·ris·to·crat·i·cal·ness, a·ris·to·crat·ic·ness, noun an·ti·a·ris·to·crat·ic, adjective an·ti·a·ris·to·crat·i·cal, adjective an·ti·a·ris·to·crat·i·cal·ly, adverb

8. 7. Theme (n.) Definition: the main subject of a talk, book, film, etc. Synonym: issue, concept, Example: The theme of loss runs through most of his novels. Word Family: theme·less, adjective sub·theme, noun

9. 8. Integrity (n.) Definition: the state of being whole, entire, or undiminished Synonym: unity,totality Example: to preserve the integrity of the empire. Word Family:

10. 9. Dependability (n.) Definition: the state of being depended on; worthy of trust; reliable Synonym: reliability Example: Word Family:

11. 10. Enduing (adj.) Definition: existing for a long time Synonym: long-lasting, durable Example: I shall be left with many enduring memories of the time I spent in India. Word Family: en·dur·ing·ly, adverb en·dur·ing·ness, noun non·en·dur·ing, adjective un·en·dur·ing, adjective un·en·dur·ing·ly, adverb

12. 11. Contradictory (adj.) Definition: If two or more facts, pieces of advice, etc. are contradictory, they are very different from each other. Synonym: opposed, contrary Example: I keep getting contradictory advice - some people tell me to keep it warm and some tell me to put ice on it. Word Family: con·tra·dic·to·ri·ly, adverb con·tra·dic·to·ri·ness, noun in·ter·con·tra·dic·to·ry, adjective non·con·tra·dic·to·ry, adjective, noun, plural non·con·tra·dic·to·ries. un·con·tra·dic·to·ry, adjective

13. 12. Prominent (adj.) Definition: very well known and important Synonym: well-known, eminent Example: The government should be playing a more prominent role in promoting human rights. Word Family: prom·i·nent·ly, adverb non·prom·i·nent, adjective non·prom·i·nent·ly, adverb o·ver·prom·i·nent, adjective o·ver·prom·i·nent·ly, adverb

14. 13. Appeal (v.) Definition: to be especially attractive, pleasing, interesting, or enjoyable Synonym: attract, interest Example: The red hat appeals to me. Word Family: ap·peal·a·bil·i·ty, noun ap·peal·a·ble, adjective ap·peal·er, noun non·ap·peal·a·bil·i·ty, noun non·ap·peal·a·ble, adjective

15. 14. Segment (n.) Definition: any of the parts into which something ( especially a circle or sphere) can be divided or into which it is naturally divided Synonym: piece, part Example: The salad was decorated with segments of orange. Word Family: seg·men·tar·y, adjective seg·men·tate, adjective in·ter·seg·ment, noun, adjective mul·ti·seg·ment, adjective mul·ti·seg·ment·ed, adjective

16. 15. Finance (v.) Definition: to supply with money or capital; obtain money or credit for Synonym: fund, sponsor Example: The project was financed by UN. Word Family: fi·nance·a·ble, adjective pre·fi·nance, verb (used with object), pre·fi·nanced, pre·fi·nanc·ing. self-fi·nance, verb (used with object), self·-fi·nanced, self·-fi·nanc·ing. su·per·fi·nance, noun, verb, su·per·fi·nanced, su·per·fi·nanc·ing. un·der·fi·nance, verb (used with object), un·der·fi·nanced, un·der·fi·nanc·ing.

17. 16. Promotional (adj.) Definition: intended to advertise something Synonym: connected with advertising Example: The writer recently went on a promotional tour of his homeland. Word Family:

18. 17. Presume (v.) Definition: to believe something to be true because it is very likely, although you are not certain Synonym: assume, suppose Example: I presume (that) they're not coming, since they haven't replied to the invitation. Word Family: pre·sum·ed·ly, adverb pre·sum·er, noun un·pre·sumed, adjective

19. 18. Patriotism (n.) Definition: the feeling of loving your country more than any others and being proud of it Synonym: nationalism, Example: The national flag was a sign of patriotism Word Family: an·ti·pa·tri·ot·ism, noun hy·per·pa·tri·ot·ism, noun o·ver·pa·tri·ot·ism, noun pro·pa·tri·ot·ism, noun

20. 19. Mainstream (v.) Definition: cause to join the main force, group, etc. Synonym: Example: to mainstream young people into the labor force. Word Family: