1. AirTwitter: Mashing Crowdsourced Event Identification with Scientific Earth Observations Erin Robinson Fall AGU, December 2010

2. Social Media and Air Quality

3. Social Listening Listening to the social media chatter about your brand, industry and competition. Create the search Subscribe to alert

4. Air Twitter Using the consolidated Air Quality(AQ) Social Media stream, Air Twitter has two ‘listening’ goals: ▫Identify AQ Events from the background AQ chatter ▫Identify public concerns about AQ

5. Social Media Listening for Air Quality Air Twitter Aggregator RSS Feeds Air Twitter Filter ESIPAQWG

6. Air Twitter – Event Identification August 2009, Los Angeles Fires Normal Weekly Trend

7. Citizen Science A term used for projects in which individual volunteers or networks of volunteers, many of whom may have no specific scientific training, perform or manage research-related tasks such as observation... The use of citizen-science networks often allows scientists to accomplish research objectives more feasibly than would otherwise be possible. In addition, these projects aim to promote public engagement with the research, as well as with science in general. Source: http://en.wikipedia.org/wiki/Citizen_science

8. Earth Observations

9. Air Quality EventSpaces EventSpaces are community workspaces on the ESIP wiki that are created to describe the Event Science Data Social Media This collection of resources is tweeted through the @ESIPAQWG twitter account every 10 tweets to encourage citizen participation and engagement

10. Google Analytics Results: August LA Fires

11. 580 Views Google Analytics Results: August LA Fires

13. Future Work ▫Improve the event identification ▫Improve the form and function of the EventSpace; ▫Extend of the Air Twitter tools to other applications

14. Acknowledgments Ed Fialkowski, Northrop Grumman ESIP Air Quality Workgroup Funding comes from Earth Science Information Partners (ESIP) FUNding Friday Award, Summer 2009

15. More Information/Feedback http://wiki.esipfed.org/index.php/Twitter_FUNding_Friday_Project http://twitter.com/ESIPAQWG