1. From Student Journalists to News Entrepreneurs: A Case Study of Technically Media International Symposium on Online Journalism Austin, TX – April 20, 2012 Mark Berkey-Gerard Assistant Professor, Rowan University Twitter: @mabege

2. Technically Media Founded in 2009 by three Temple U. grads Media consultancy for business, news and nonprofits Publishes Technically Philly, a regional technology blog in Philadelphia Sean Blanda, Brian James Kirk, and Christopher Wink. Photo by Colin Lenton

3. Technology blog covering local: startups venture capital social media/web development digital access science, tech, engineering and math education technology-related local government policy

4. 25,000 a month Employed in research, science, media, marketing, IT 71% age 20-39 63% earn $50K+ annually 47% read daily Readers

5. Technically Media: Provides “editorial strategy” for businesses, nonprofits and news organizations Identifies audience conversions

6. Online publication where legal scholars, historians and staff write about constitutional issues Extend museum programming to digital platform Adopt newsroom ethos and practices National Constitution Center

7. April 23-28 - 65 tech events, 4,000 participants Philly Tech Week

8. News CoverageAdvocacy Tools

9. Technically Media Revenue

10. Future: Launch of Technically Baltimore (Summer 2012) Membership model Staff transitions

11. Why Study Technically Media? “Prototype plucked from an entrepreneurial journalism textbook” Profitable without outside investment Bridge the gap between research and classroom Evidence of entrepreneurial capacities

12. Entrepreneurial Capacities (Gibb) 1.Opportunity seeking 2.Initiative taking 3.Ownership of a development 4.Commitment to see things through 5.Personal locus of control 6.Intuitive decision making 7.Networking capacity 8.Strategic thinking 9.Negotiation capacity 10.Selling/persuasive capacity 11.Achievement orientation 12.Incremental risk taking

13. RQ1: Knowledge and skills? Newsroom Publishing Consulting Grants Event Planning Small Business

14. RQ2: Acquire knowledge and skills? Implementation of existing ideas Student publication, internships, entry-level jobs Reporting as a pathway to business knowledge Creating forums for sharing knowledge (BarCamp News Innovation)

15. RQ3: Key entrepreneurial capacities? Initial launch Beyond advertising Journalistic values as a product Event funded online news publication Expanding to additional markets

16. RQ4: Implications for J education? Training for jobs that do not exist Opportunities to build publications and tools Testing products Entrepreneurial projects as gateway to traditional employment

17. Conclusions 1. Entrepreneurial by necessity 2. Limits of skill-based education 3. Build on existing strengths of journalism programs 4. Accelerator vs. Venture Capital approach 5. Create forums for sharing knowledge and information